Product Launch Manager

OMODA & JAECOO

OMODA & JAECOO are new brands built by Chery Group, a leading Chinese automobile company. OMODA & JAECOO operate individually from other brands of Chery Group. Its business scope covers the R&D, production and sales of passenger cars.

Chery Motors

Since founded, Chery has always adhered to a technology-driven strategy, creating a vehicle brand with international competitiveness and influence as its corporate vision. Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master the core technology of engine, gearbox, chassis, platform and new energy, and the first one in China to export vehicle, CKD parts, engine and vehicle manufacturing technology and equipment to overseas market.

Chery has always focused on developing domestic and international markets. Chery has continuously deepened its globalization through the implementation of product strategy, localization strategy and talent strategy. After more than 20 years of development, Chery's sales and services network covers more than 80 countries and regions and has won the trust of 11 million consumers worldwide.

Job Overview

With 3 more models to launch this year and many more in 2026, the Product Launch Manager will be a pivotal member of the Omoda & Jaecoo UK team, responsible for leading the end-to-end planning and execution of all new model launches. This role requires a highly organised and proactive individual who can effectively coordinate across multiple departments to ensure successful market entry for our new vehicles.

Key Responsibilities:

Launch Planning & Leadership: Lead and manage the cross-departmental planning process for all new model launches, ensuring alignment and timely execution across sales, marketing, aftersales, training, and PR.

Go-to-Market Implementation: Plan, develop, and implement comprehensive go-to-market strategies and processes for new vehicles, including but not limited to:

• Model essential processes (e.g. MVRIS)
• Homologation and compliance requirements in coordination with relevant teams.
• Management of launch timelines and critical path activities.

Product Content Development: Act as a key input and liaison for the creation of essential product materials:

• Contribute to the development of product training content for internal teams and dealer networks.
• Provide input and support for the creation of product brochures and specifications.
• Oversee and guide product filming and photography sessions.

Product Lifecycle Support:

• Support the Residual Value (RV) setting process, collaborating with relevant stakeholders to ensure competitive positioning.
• Contribute to the pricing and positioning strategy for new models within the UK market.
• Act as a subject matter expert on wider product topics, providing insights and support to various departments.

Stakeholder Management: Foster strong working relationships with internal teams (Sales, Marketing, Aftersales, Training, PR, Finance) and external partners to ensure seamless launch execution.

Market Analysis: Support the analysis of market trends, competitor activities, and customer insights to inform launch strategies and product positioning.

Other ad-hoc projects.

Requirements:

• Proven experience in new model launch management within the automotive industry is highly desirable.
• Alternatively, extensive product management experience within the automotive sector will be considered.
• Demonstrable experience in planning and implementing go-to-market processes.
• Familiarity with MVRIS data submission and automotive regulatory requirements is a significant advantage.
• Strong project management skills with the ability to manage multiple priorities and deadlines effectively.
• Excellent communication, interpersonal, and stakeholder management skills.
• Highly organised with a keen eye for detail.
• Ability to work autonomously and as part of a dynamic, fast-paced team.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).