Performance Marketing Manager

The role

As Performance Marketing Manager, you'll own paid media performance across Google, Meta and TikTok for Livefoods Direct - driving efficient customer acquisition and revenue growth through every paid channel we run. You'll set the strategy, manage the budget, and be judged on the numbers that matter: ROAS, CAC and paid-channel revenue.

What you'll do

• Own paid media strategy and execution across Google Ads (Search, Shopping, PMax), Meta Ads and TikTok Ads
• Manage GA4 measurement and reporting, keeping tracking data clean and trustworthy
• Build and maintain customer audience segments across ad platforms
• Forecast and manage paid media budgets, with clear visibility of planned vs. actual spend
• Report on paid channel performance directly to the Head of E-commerce
• Own KPIs including ROAS by channel, blended CAC, paid-channel revenue vs. target, new customer volume and tracking data quality

About you

Essential:

• 4+ years' hands-on paid e-commerce campaign management
• Hands-on experience running Google Ads: Search, Shopping and Performance Max
• Hands-on Meta & TikTok (GMV Max) Ads campaign management
• Confident with GA4, audience building/segmentation and budget forecasting
• Clear, confident communicator - you'll be reporting results and rationale to senior stakeholders
• Able to be in our Harlow office Tuesday-Thursday

Nice to have:

• Amazon Ads, Google Tag Manager or product feed tools
• WooCommerce familiarity
• SEO knowledge
• Live food or wider pet industry knowledge

What we offer

• A newly created role with real scope to shape strategy as the team and the division grow
• £45,000-£50,000, plus a hybrid working pattern (2 days remote, 3 days on-site)
• Budget ownership and a direct line to the Head of E-commerce