Performance Marketing Manager

PERFORMANCE MARKETING MANAGER

KEY POINTS

• Salary up to £65,000
• Hybrid working
• London HQ

ABOUT THE CLIENT

We're working with a growing consumer-focused business that delivers large-scale experiential products and events across the UK. Due to continued growth, they are now looking for a Performance Marketing Manager to take ownership of the technical, analytical and operational side of paid media.

This is an opportunity to join a creative, people-first business where data-driven decision making and experimentation sit at the heart of growth.

THE BENEFITS

• Salary between £54,000 - £65,000 DOE
• Hybrid working setup
• Bupa health & dental cover
• £1,000 annual learning budget
• Profit share scheme
• Monthly socials and team events
• Cycle to Work scheme
• Flexible start times
• Strong progression and growth opportunities

THE PERFORMANCE MARKETING MANAGER ROLE

As the Performance Marketing Manager, you will take ownership of paid media performance across multiple product lines including events, ecommerce and membership offerings.

You'll manage Meta campaigns day to day, build structured testing frameworks, analyse full-funnel performance, and work closely with the creative team to improve campaign output through data-led insights.

You'll also play a key role in developing reporting infrastructure, attribution tracking and CRO initiatives whilst expanding activity across TikTok, YouTube and Google Ads.

KEY RESPONSIBILITIES

• Managing and optimising paid media campaigns across Meta Ads Manager
• Running hypothesis-led testing across audiences, hooks, formats and landing pages
• Owning GA4, Meta reporting and dashboard visibility
• Setting up and maintaining pixels, CAPI, server-side tracking and attribution
• Building reporting frameworks and performance dashboards in Metabase
• Supporting CRO initiatives across registration and checkout journeys
• Expanding paid activity into additional channels including TikTok, YouTube and Google Ads
• Building behavioural automations across Brevo and connected platforms
• Documenting processes and testing frameworks within Fibery

PERFORMANCE MARKETING MANAGER ESSENTIAL SKILLS

• Strong hands-on experience managing Meta paid media campaigns at scale
• Experience handling monthly ad spend of £50K+
• Advanced GA4 and Meta Ads reporting knowledge
• Full-funnel analysis and attribution experience
• Experience running structured A/B and hypothesis-led testing
• Strong understanding of pixels, conversion APIs, UTM structures and tag management
• Experience with server-side tracking and cross-platform attribution
• Confident working with BI/reporting platforms such as Metabase
• Strong analytical and communication skills
• Comfortable using AI tools within marketing workflows

NICE TO HAVE

• Experience within events, travel, membership or ecommerce brands
• Paid media experience across TikTok, YouTube or Google Ads
• Understanding of CRO principles and behavioural marketing
• Knowledge of SEO, AEO and GEO trends

TO BE CONSIDERED

Please either apply through this advert or email me directly via

For further information please call me on / .

By applying for this role, you give express consent for us to process and submit (subject to required skills) your application to our client in conjunction with this vacancy only.

KEY SKILLS

Performance Marketing, Paid Social, Meta Ads, Facebook Ads, GA4, Google Analytics, CRO, Conversion Rate Optimisation, TikTok Ads, Google Ads, YouTube Ads, Paid Media, Attribution, Server-Side Tracking, Meta