Performance Marketing Manager

Posted 12 hours 39 minutes ago by Wing Assistant

Permanent
Full Time
Marketing & PR Jobs
London, United Kingdom
Job Description
About Us

Wing Assistant is one of the world's largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team

Overview

Wing Assistant invests heavily in paid acquisition (millions per year) and drives significant traffic. Your mandate: own our multi-channel paid engine-profitably scale high-intent demand across Google Ads, Microsoft/Bing Ads, and Meta, while expanding into/experimenting with Taboola, Outbrain, MNTN, Reddit, and other channels. You will be measured on pipeline & CAC.

What you'll own
  • 1) Paid Ad Platforms: Build a quarterly channel mix & budget plan tied to CAC, payback, and pipeline targets; stage tests for new networks. Google Ads & Bing: Search, PMax, Brand & Non-Brand separation, sitelinks/callouts, conversion attribution optimization. Meta: Conversion/lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions. All other paid ads, including testing, optimization, and scaling
  • 2) Measurement & Optimization: Own tracking & data hygiene with GTM/GA4 + offline conversions to CRM (Deal Created/Won). Daily optimization on CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA/Deal, CAC, ROAS/pipe; use incrementality tests (geo/cellular holdouts where applicable). Build dashboards (StatCounter/Sheets/BigQuery) and weekly "what moved/what's next" stand-ups.
  • 3) Creative & Landing Experiences: Brief and QA ad creative (copy/static/video) and landing experiences with Design, Copy, and CRO; ensure ad-to-landing relevance to lift Quality Score and conversion. Partner with SEO to align keyword themes, SERP coverage, and minimize cannibalization.
  • 4) Lead Quality & Sales Sync: Collaborate with Sales to tighten feedback loops (disposition reasons, Deal quality, measurement/attribution).
What success looks like (6-12 months)
  • 2x increase of Deals created from paid at flat or improved CAC.
  • Quality lift: -20% improvement in Lead to Deal rate from paid via targeting, messaging, and landing alignment.
  • Scaled testing system: 4-8 meaningful experiments/month; winner rollout playbooks.
  • Channel expansion: At least 1-2 net-new channels (e.g., Reddit, MNTN) per quarter, producing a repeatable, efficient pipeline.
Day-to-day responsibilities
  • Own budgets, pacing, and bids; refine match types, negatives, and audience overlays.
  • Build and refresh keyword portfolios, RSA assets, and custom intent/lookalike audiences.
  • Design & read experiments: creative angles, offers, headlines, hooks; landing variants with CRO.
  • Maintain and improve conversion tracking (web & offline).
  • Study and publish weekly reports with insights, actions, and expected impact.
Requirements
  • 5-8+ years running multi-million-$ PPC programs (B2B services or SaaS strongly preferred).
  • Deep expertise in Google Ads (Search/PMax) and Bing; strong practitioner on Meta.
  • Proven record of turning paid traffic into pipeline & revenue, not just MQLs.
  • Comfortable with data: queries/pivots; StatCounter; GA4; attribution concepts (MTA, first/last-touch, simple MMM proxies).
  • Hands-on with GTM/GA4, offline conversion uploads, HubSpot/Salesforce (or similar).
  • Data-driven mindset, results-oriented, and able to meet high expectations
  • Strong creative instincts (briefing copy/design, storyboarding short video) and landing page collaboration with CRO.
  • Excellent prioritization, communication, and ownership in our fast-moving environment.
Nice to have
  • Experience with Taboola/Outbrain, MNTN/CTV, Reddit, and programmatic pilots.
  • Basic SQL or BigQuery; script/Rule automation; budget pacing tools.
  • Experience running incrementality/geo holdout tests.
KPIs you'll be measured on
  • Deals created from paid & pipeline $ (primary)
  • Blended CAC / CPA per Deal
  • Lead Deal and Deal Won rates by channel/campaign
  • Non-brand share of pipeline; Quality Score & CPL for top ad groups
  • Testing velocity and % of tests that ship to 100%
Your first 30/60/90
  • 30 days: Audit accounts (structure, queries, tracking, audiences, negatives, assets, landing alignment). Baseline KPIs; fix tracking & offline conversions. Publish the Quarterly Test Plan.
  • 60 days: Restructure top campaigns (brand/non-brand, exact/phrase, PMax guardrails). Launch 2-3 high-impact tests (offer, creative, landing). Implement a weekly pipeline quality loop with Sales.
  • 90 days: Scale winners; expand 1-2 net-new channels (e.g., Reddit or MNTN) with clear success criteria; roll out budget reallocation based on CAC/payback.

Compensation: £70,000 - £90,000 a year

- Competitive salary

- Performance based bonuses

- Software for Upskilling & Productivity

- Remote-first culture

- Work from anywhere in the world

- Paid Time Off

- Health Insurance

- High autonomy, low bureaucracy

- Fast-track to leadership for high performers

- Direct access to founding team

- High visibility, autonomy and ownership

Note

Note: due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.