PBSA Marketing Specialist

Marketing Specialist Hybrid - London Office (Temporary Assignment)

A leading UK student accommodation provider is looking for a Marketing Specialist to join their marketing team in London. This is a fantastic opportunity for an experienced marketer who understands the PBSA (Purpose-Built Student Accommodation) sector and knows how to connect with both UK and international student audiences.

In this role, you'll create and deliver stand-out digital campaigns across multiple platforms - from TikTok and Instagram to email, web and paid media - helping to drive brand awareness, engagement and bookings. You'll bring fresh ideas, creative energy and real insight into how students discover and engage with accommodation brands online.

What you'll do:

• Lead digital campaigns across TikTok, Instagram, LinkedIn and other platforms
• Create authentic, engaging content for students in the UK and overseas
• Optimise website content, SEO and CRM activity to support lead generation and retention
• Analyse performance data to shape future digital strategy and content plans
• Collaborate with internal teams and suppliers to produce creative assets and campaign materials

What you'll bring:

• Strong experience in digital marketing within the PBSA or student housing sector (essential)
• Knowledge of how to reach and engage international students across different regions and platforms
• Confident, creative content production skills - particularly short-form video for TikTok and Instagram
• Experience managing budgets, campaigns and performance analytics
• A proactive, collaborative and data-driven approach