Paid Social Specialist

About Paysafe

Paysafe is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry leading capabilities in payment processing, digital wallet, and online cash solutions. With 29 years of online payment experience, an annualized transactional volume of $152 billion in 2024, and approximately 3,000 employees located in 12+ countries, Paysafe connects businesses and consumers across 260 payment types in 48 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile initiated transactions, real time analytics and the convergence between brick and mortar and online payments.

Paid Social Specialist

Paysafe is hiring a Paid Social Specialist to join our growing Marketing, Centre of Excellence team, reporting directly to our Paid Media Manager. The role will be pivotal in accelerating performance across our B2B brand portfolio as we enter an exciting and ambitious phase of expansion. This position is heavily focused on tactical, in platform execution-hands on experience will be essential to delivering best in class campaigns across Meta and other leading paid social platforms.

The impact you will have

• Assist our Paid Social Manager in the day to day management and optimisation of Paid Social activity globally for our B2B brands, primarily Paysafe and Leaders Merchant Services.
• Drive new customer acquisition, lead generation, and brand consideration by continually testing new strategies and identifying innovative opportunities to improve campaign performance.
• Lead end to end campaign execution including audience building, creative deployment, optimisation, and reporting across Meta platforms, while expanding into LinkedIn, X, TikTok, and other relevant social environments.
• Closely monitor channel performance and deliver detailed forecasts, analysis, and insights to key business stakeholders, including senior management.
• Work closely with the segment marketing team to ensure integrated and aligned full funnel marketing activity.
• Partner with Sales, Analytics, and Web teams to optimise the consumer journey through continuous testing of creative, messaging, formats, and landing experiences.
• Serve as an embedded channel expert within the wider business, ensuring Paid Social is represented across major campaigns, initiatives, and cross functional brief.

What we're looking for

• Educational background in Marketing, Business, Digital Media, or a related field; or additional relevant experience in lieu of education.
• 2 years of demonstrable experience managing large scale or multi market Paid Social campaigns, ideally across both direct response and brand building objectives.
• Deep understanding of Meta Ads Manager, with additional hands on experience in one or more platforms such as LinkedIn Campaign Manager, TikTok Ads Manager, X Ads, and Pinterest Ads.
• Ability to use tracking and measurement tools including Google Analytics 360 and Google Tag Manager 360.
• Experience working with both web and mobile app campaigns.
• Strong proficiency in data visualisation and reporting tools such as Microsoft Excel and Looker Studio; Tableau or Power BI experience desirable.
• Ability to easily identify performance trends and provide clear, actionable insights to optimise Paid Social activity.

Benefits

• Enjoy free breakfast available for you to better your mornings.
• You decide what your holiday looks like with the option to buy or sell your holiday and carry over up to 5 days into the next year.
• Take advantage of the opportunity to work abroad up to 2 weeks in the year from any location (subject to HR approval).
• We also offer private health insurance (pre existing conditions are included, fertility cover & travel cover), income protection, life assurance and more.
• Spend time with those important to you with our enhanced paid family policies.
• Test our products Skrill, Neteller and Paysafe Card. Upon joining we will award you £50 into each wallet.
• Kickstart your weekend early with our summer hours during the months of June, July and August with a 3 pm finish every Friday.
• Join our six employee led equality communities and help foster a workplace that celebrates diversity and creates opportunities to collaborate and learn.

Equal Employment Opportunity

Paysafe is an equal opportunity employer. We value diversity and are committed to providing a work environment of mutual respect to everyone without regard to race, color, religion, national origin, age, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.