Paid Media Account Manager

Paid Media Account Manager

Office in Stone, with hybrid working and Flexitime available

Benefits include: Cycle to work scheme, free flu jabs, free parking, pension, Flexitime and company events

We're looking for a detail-oriented Paid Media Account Manager to manage a portfolio of B2B accounts within the manufacturing, engineering, chemical, and defence sectors. Reporting to the Paid Performance Manager, you will be responsible for the day-to-day health of your accounts - from campaign setup and optimisation to client reporting. You'll be the primary point of contact for your clients, ensuring they stay up to date on progress while working closely with our other marketing and development teams.

You'll be responsible for a variety of tasks, with support from other team members.

Key Responsibilities of the Position

1. Campaign Execution & Optimisation

• Hands-on Management: Build and monitor campaigns across Google Ads (Search & Display) and LinkedIn Campaign Manager.
• Daily Maintenance: Conduct regular keyword research, bid adjustments, and A/B ad testing to ensure small budgets are working as hard as possible.
• Tracking: Ensure lead tracking and conversions are firing correctly using GTM.

2. Client Relationship Management

• Communication: Serve as the main contact for your assigned accounts, providing regular updates via email, calls, and monthly meetings.
• Take ownership and manage existing campaigns (bid changes, ad copy changes, keyword adjustments).
• Reporting: Prepare monthly performance reports that highlight key wins and ROI, and also show areas for improvement, explaining data in a way that is easy for clients to understand.
• Retention: Proactively identify client needs and flag potential issues to the Paid Media Manager early.

3. Internal Collaboration

• Multi-Service Integration: Where a client has a digital retainer, you will coordinate with colleagues in other channels to ensure messaging is consistent and data is shared across departments.
• Knowledge Sharing: Support the wider team with insights on what messaging is resonating best with our niche B2B audiences.

Requirements & Experience

• Experience: 2+ years of experience managing paid media campaigns (Agency experience preferred).
• Technical Skills: Competency in Google Ads and LinkedIn. Experience with Meta for B2B is a plus.
• B2B Mindset: An interest in (or experience with) technical industries. You should be comfortable learning about niche sectors like chemical engineering or defence.
• Reporting Skills: Ability to use specific platform reporting as well as other marketing platforms with a willingness to learn.
• Personable: You should be confident in building rapport with clients and presenting your work with clarity.
• In-depth experience with website analytics tools, including Google Analytics, Keyword planner and SEMrush.
• Optimise landing pages for maximum conversions and implement remarketing strategies.
• Ensure all of our PPC campaigns adhere to best practices, and all relevant hygiene checks are undertaken.

Key Competencies for this Role

• Organisation: Ability to juggle multiple smaller accounts without losing track of deadlines.
• Proactivity: You don't wait to be told there's an issue; you find it and suggest a fix.
• Communication: Clear, concise, and professional - both internally and externally, with the ability to present information effectively to a range of audiences.
• A good understanding of how PPC fits into the wider area of digital marketing.
• Knowledge of Microsoft Excel and data manipulation.
• Strong analytical skills.
• A good level of mathematical ability.
• The ability to think creatively.
• Excellent attention to detail.
• The ability to think strategically and develop innovative marketing strategies.
• Creative writing skills.
• Strong relationship-building skills.

Who we are:

• We're a friendly bunch who are passionate and driven individuals who want to do the best for our clients.
• If you're looking for a supportive, friendly and motivating work environment, Extramile is the place to be. From the beginning of your journey with us, you'll always have people around you to support you and the training you need to succeed in the role.
• All of the teams within the company work closely together to support the projects for our clients, so there's never a dull moment! We hold regular socials company-wide, both in and out of the office, at all times of the year, which is a great opportunity to get to know your colleagues and have some fun.
• Extramile Digital is an award-winning, fast-growing company that aims to be the leading partner in digital marketing, getting results for our clients through innovation and measurable programs. We believe our team is the key to helping us achieve this goal. Don't just take our word for it - join our great team and see for yourself.

We actively seek to recruit a diverse workforce and encourage applications from all qualified candidates. If you require any reasonable adjustments during the recruitment process, please let us know.