Northern Area Sales Manager

Cole & Yates Recruitment Ltd Full time

Northern Area Sales Manager

Thirsk, United Kingdom Posted on 04/02/2026

• City Thirsk
• State/Province North Yorkshire
• Country United Kingdom

Job Description

We are recruiting for an Area Sales Manager on behalf of a specialist sports surfacing company who will be responsible for sales growth within the North of England and Scotland. On offer is a salary of up to £50,000 per year which is negotiable based on experience plus a generous bonus scheme, a company car, laptop, mobile and the opportunity to join a market leader in what is a very diverse and interesting market sector.

The company offers a wide range of surfacing options for sports, playground, landscape and multi-use sports areas including tennis, football, netball, rugby, MUGA, padel tennis, cricket, bowls, hockey and pickleball to a wide range of clients including consultants, architects, specialist sports surface contractors, sports clubs and communities and play companies.

As the Area Sales Manager you will be:

• Taking on responsibility for sales within the North of England and Scotland.
• Proactively supporting their appointed Surface Contractors with the development of their own business.
• Actively looking to expand the number of Surface Contractors in your designated area.
• Proactively promoting the company, its product range and solutions to Consultants, Architects, Sports Clubs and Communities to drive sales growth.
• Accessing current projects through Consultants, Architects and End-User Clients etc.,
• Supporting and being the subject matter expert advising on surface solutions for Architects, Sports Contractors, Sports Clubs and Communities.
• Working closely with the senior management team and colleagues to develop new sales strategies.

To be considered as the Area Sales Manager you will need:

• Proven solution-based sales experience including identifying, targeting and winning new business and of consistently exceeding set sales targets.
• Ideally experience of working for a play, sports area or landscape surfacing company or play equipment company and if not, then key is a solution-based sales approach, the willingness to learn their sector and clients, and a genuine interest in who they are and what they do.
• Excellent communication, presentation and negotiation skills.
• To be enthusiastic, dynamic, driven and motivated for what is a very varied and sometimes challenging role.
• Proficient in the use of CRM systems to record and report on sales, key pending orders, orders won and lost, competitor activity etc.,
• To be living in either Scotland or Northern England to enable you to effectively cover the territory.

Offer

• Salary of up to £50,000 per year (Negotiable based on experience).
• Full training on their product offering, market sectors and sales / business development approach.