National Fencing Product Specialist

Role Overview

We are seeking a highly motivated and customer-focused Product Specialist to support the growth and development of our Fencing Solutions portfolio across the Republic of Ireland.

This is a field-based, customer-facing role requiring strong product knowledge, technical expertise, and the ability to support sales activity across a diverse customer base.

Working closely with the Category / Portfolio Growth Manager, this role will focus on driving customer engagement, supporting deal conversion, and acting as the technical expert in the market.

Key Responsibilities Customer Engagement & Field Activity

• Spend the majority of time in the field engaging with contractors, installers, merchants, and customers
• Support the identification and progression of new business opportunities
• Provide on-site support, demonstrations, and product guidance where required
• Build strong relationships and act as a trusted point of contact for customers

Product Expertise & Technical Support

• Develop and maintain deep product knowledge across fencing and wire products
• Provide technical advice as the go-to product expert for both customers and internal teams

Sales Support & Conversion

• Work closely with the Category / Portfolio Growth Manager to support pipeline development and deal conversion
• Assist in securing business through product demonstrations, technical input, and customer engagement
• Support achievement of sales targets through active field involvement
• Ensure a high standard of customer service throughout the sales process

Market Presence & Promotion

• Represent the business at trade shows, demonstrations, and customer events
• Support product launches and promotional activity in the market
• Actively promote the fencing category and strengthen company's visibility and reputation

Market Insight & Feedback

• Provide regular feedback on customer needs, competitor activity, and product performance
• Share insights to support continuous improvement of the product offering
• Assist in identifying opportunities for range development and innovation

Cross-Functional Collaboration

• Work closely with Sales, Category, and Procurement teams to ensure alignment between customer requirements and product availability
• Support the Category / Portfolio Growth Manager in delivering commercial objectives
• Contribute to a collaborative and customer-focused team environment

Profile

• Experience in a sales, technical sales, or field-based role
• Strong knowledge of fencing, construction, agri, or related products
• Excellent communication and relationship-building skills
• Hands-on, practical, and customer-focused approach
• Highly motivated, flexible, and comfortable working independently
• Willingness to travel extensively and attend events (including occasional weekends)

Education & Skills

• Relevant industry experience essential
• Full clean driving licence
• Strong IT skills (Microsoft Office Suite)
• Experience with ERP or CRM systems is an advantage