Media Relations Manager, Dublin

Role

Media Relations Manager, Level 4, Dublin

Location / Office Policy

Dublin, Molesworth St (Hybrid)

What is the role

This is an exciting opportunity for an enthusiastic and motivated candidate to join AIB's Media Relations and External Communications Team. As Media Relations Manager, you will strongly contribute to the protection and enhancement of AIB's reputation, by leading high quality engagement with national, regional and digital media, and supporting the bank's senior leaders in telling a clear, compelling, customer focused and trusted story.

Working at the heart of a fast moving Corporate Affairs team, you will combine strong news judgement, excellent writing and calm issue management with the creativity and confidence to bring fresh thinking, a new perspective and an innovative approach to AIB's external communications.

Key Responsibilities

• Lead proactive media relations activity that supports AIB's strategy and strengthens its reputation
• Act as a trusted adviser on media and reputational matters, including complex or sensitive issues
• Manage and respond to media enquiries at pace, delivering clear, accurate and approved responses
• Develop high quality communications materials, including press releases, statements, Q&A, briefings and social content
• Build and maintain strong relationships with journalists and media across national, regional and digital channels
• Identify and deliver positive storytelling opportunities aligned to AIB's impact across customers, communities and the wider economy
• Support senior leaders and spokespeople with media engagements, including preparation, briefing and follow up
• Contribute to crisis communications planning and execution
• Monitor media and stakeholder sentiment to identify emerging risks and opportunities
• Collaborate closely with internal stakeholders to ensure consistent, clear and aligned messaging
• Manage relationships with PR agencies across Dublin, Belfast and London
• Contribute to the development of AIB's communications strategy and the ongoing evolution of the Media Relations function

Please note: occasional out of hours work and travel may be required.

What you will bring

• Minimum five years' experience in communications - ideally a combination of experience in media relations/corporate communications, public relations and/or journalism, in a busy in house, agency or newsroom environment
• Strong understanding of the Irish media landscape across print, broadcast, digital and social channels
• Excellent writing and communication skills, with the ability to simplify complex information
• Proven experience handling media queries and providing clear, confident advice under pressure
• Experience supporting senior stakeholders, including executive and C suite level
• Sound judgement with a strong focus on reputation and risk management
• A proactive, collaborative approach with the ability to influence across a large, regulated organisation
• Strong organisational skills with the ability to manage multiple priorities and deliver to tight deadlines
• An interest in banking and the role AIB plays in the economy
• Membership of a relevant professional body (e.g. NUJ, PRII, Institute of Banking)
• Experience using digital, data or AI enabled tools to enhance communications

Why work for AIB

We are committed to offering our colleagues choice and flexibility in how we work and live and our hybrid working model enables our people to balance their time between working from home and their designated office, subject to their role, the needs of our customers and business requirements.

Benefits

• Variable Pay
• Employee Assistance Programme
• Family leave options

Key Capabilities

• Customer First: Keeps customers at the centre of decisions, ensuring communications are clear, accessible and focused on what matters to them.
• Instils Trust: Builds confidence with colleagues, customers, media and other stakeholders through sound judgement, integrity and reliable delivery.
• Collaborates: Works effectively across teams and with external partners to deliver joined up communications and shared outcomes.
• Eliminates Complexity: Simplifies complex issues and information into clear, practical messages and ways of working.
• Reputation Management: Acts with awareness of reputational impact, helping to protect and enhance trust in AIB through every engagement.
• Communication: Communicates with clarity, accuracy and pace, tailoring messages for media, colleagues and other audiences.

Equal Employment Opportunity Statement

AIB is an equal opportunities employer, and we pride ourselves on being the first bank in Ireland to receive the Investors in Diversity Gold Standard accreditation from the Irish Centre for Diversity. We are committed to providing reasonable accommodations for applicants and employees. Should you have a reasonable accommodation request please email the Talent Acquisition team at .