Media Apprentice

IMA Global are a full service marketing agency - a collective of highly creative and connected specialists. The Media Apprentice will work in the Media team to understand the way an agency runs and deliver campaigns through from briefing to ideation and production.

Job Summary

As an Apprentice you will work in the Media team at IMA Global to understand the way an agency runs and deliver campaigns through from briefing to ideation and production. This is a unique opportunity to see the full process and gain an understanding of all the detail that goes into creating and producing marketing campaigns for a broad range of clients across the agency.

Key Responsibilities and Deliverables Media Support

Support all members of the paid media team, assisting in the formulation of media owner briefs and client solutions to meet department planning needs.

• Assist in the buying, optimising and reporting of client campaigns across broadcast, out-of-home, print and digital channels.

Research and Analysis

• Run and analyse competitor analysis and target audience research reports.
• Research the paid media market to ensure the team are always fully informed of latest market info and opportunities for clients.

Client Engagement

• Assist in the construction of pitch documents and client proposals.
• Develop relationships with suppliers and to negotiate rates, timings and positioning on behalf of clients.

Industry Knowledge

• Meet with media owners to learn about their offering and keep up-to-date with new industry developments.

Relationship Management

• Build, develop and manage effective relationships at all levels, internally and externally.

Company Representation

• Act in the best interest of IMA Agency and Smollan Group Companies at all times.

Knowledge, Skills & Abilities

• Google Suite
• Interest in Marketing & Creative Industry
• Organisation and time management
• Research capability
• Pro-activity
• Accountability
• Positive
• Self-motivator
• Reliable

This a fantastic opportunity for someone that is motivated, eager to learn and has the drive to succeed.

Entry requirements Qualifications required

You need to have a GCSE in Maths and English at Grade 4/C or above.

Skills required

• Creative

Training to be provided

You will be completing Level 3Multi-channel Marketer Apprentice

As a Media Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing Team, you will contribute to the implementation of the Marketing strategy and plans. You will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

• Marketing Principles & Theory
• Branding Theory and Effective Communication
• Research Methodologies and Competitor Analysis
• Understanding Business Vision and Objectives
• Marketing Campaign Planning and Scheduling
• Content Creation: Planning and Development
• Content Creation:Tools (Practical)
• Copywriting - Persuasive writing techniques
• Quality, Standards and Legislation
• SEO: Introduction
• CMS/WordPress & Cornerstone Content
• Metrics & Analytics: Measurement tools
• Reports & Optimisation: Google Analytics

For the Multi-Channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include:

• Producing a written Report
• Portfolio of evidence based work
• Presentation and Q&A
• Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit

Things to consider

You need to be able to get to the office. There is on-site parking and public transport access. There are a lot of employer benefits including Learning and Career development schemes, Pension Schemes, Employer discounts, Healthcare cash plan, cycle to work scheme, flexible working policy and hybrid working model.

IMA Global are giving the opportunity for a Media Apprentice to create a career which could lead to long-term employment and further development.

Location

IMA Global
The Malthouse Chadwick Street,
Leeds,
West Yorkshire,United Kingdom.
LS10 1LJ

At a Glance

Salary:
£ 18000 per year

Working week:
Monday to Friday 9 - 5.30

Duration:
18 Months