Marketing Specialist London, UK (hybrid)

Marketing, London, UK (hybrid), July 4 2025

Description

Ready to make your mark at a global tech brand with a startup mindset?

At Viber, we connect people around the world - and with Viber Pay, we're going even further. Our in-app payment feature lets users send and receive money instantly, with zero fees. It's growing fast, and we're looking for a Marketing Specialist to help scale it across key markets.

You'll play a key role in CRM and growth marketing, managing campaigns end-to-end and driving user acquisition and engagement. You'll thrive here if you're data-driven, proactive, and always looking for the next opportunity to improve, test, and optimize.

Responsibilities

• Own CRM campaigns from idea to execution to reporting
• Build and deliver engaging push, in-app and email journeys using Braze
• Analyze performance to uncover insights and shape the next campaign
• Take a test-and-learn approach - experimenting, iterating, and improving
• Support and lead wider marketing projects that drive growth and retention
• Collaborate with Product, Analytics and Business Development teams
• Keep projects organized and on track with excellent communication and planning
• Report directly to the Marketing Lead and work alongside a Marketing Manager

Requirements

• 2+ years' experience in digital or CRM marketing (agency or in-house)
• Proven track record of managing and delivering multi-channel campaigns
• Comfortable using data to guide decisions and drive performance
• Hands-on experience with Braze or similar marketing automation tools
• Fluent English is essential. Greek language skills are a strong advantage, but not required
• Organized, driven, and proactive - you love improving things and getting stuff done
• Enjoy working at pace and juggling multiple projects in a startup-style environment
• A genuine interest in fintech, payments, or apps is a big plus

At Rakuten Viber, we connect people-no matter who they are, or where they are from. As a communication platform that connects hundreds of millions of people around the world, we know that the way people communicate changes on an almost daily basis. That's why we dedicate ourselves to providing added value to communication - from private and group chats to audio and video calls to the ability to follow and contact brands, businesses and celebrities. Viber is an all-in-one platform for everything communications-based, and all Viber communications are protected by end-to-end encryption. Viber is part of the Rakuten Group, a world leader in e-commerce and financial services