We are seeking a skilled Marketing Specialist to strengthen our brand presence and elevate our digital customer experience. In this pivotal role, you will help shape and execute marketing strategies that support the bank's broader business objectives and long-term growth. You will collaborate closely with teams across the organization to ensure our messaging, digital touchpoints, and customer journey are consistent, impactful, and aligned with our corporate identity. Your Role As a Marketing Specialist, you will play a central role in designing, implementing, and evaluating marketing initiatives that enhance engagement and deliver measurable results. You will translate our corporate story into compelling digital communication, drive cross-channel marketing coordination, and use data-driven insights to optimize performance. Duties & responsibilties: - Define key performance indicators (KPIs) and metrics to evaluate the effectiveness of digital solutions in enhancing customer experience.
- Coordinate communication, advertisement and marketing activities with internal and external parties.
- Reflect GBI's Corporate Story to social media strategies; starting from LinkedIn execute the communication strategy.
- Partner with marketing teams to align digital solutions with brand objectives and marketing initiatives.
- Ensure consistency in messaging, branding, and user experience across all digital touchpoints.
- Leverage digital analytics and insights to optimize marketing campaigns and enhance conversion rates.
- Identify opportunities for integrating marketing automation tools and techniques to streamline processes and enhance customer engagement.
Who are we looking for?
You are an open-minded and naturally curious colleague, passionate about your work and unafraid to take on a variety of tasks simultaneously while meeting tight deadlines. Proactive by nature, you're always one step ahead-thinking strategically and finding effective solutions in collaboration with both internal and external stakeholders. You thrive in a team environment, listen actively, and invest in both people and projects to achieve shared goals. You approach challenges with a creative mindset, naturally thinking outside the box and navigating confidently through fast-changing and complex environments by questioning the "how" and the "why."
You bring strong project management skills, effectively balancing priorities and deadlines. Your exceptional communication and interpersonal abilities allow you to engage comfortably with stakeholders at all levels of the organization. With a sharp analytical mindset and great attention to detail, you solve problems efficiently. Whether working independently or as part of a team, you perform well in dynamic, fast-paced settings. You are fluent in both English and Dutch and possess excellent organizational skills, allowing you to manage multiple responsibilities with confidence.
Skills/Qualifications: - 5-10+ years of experience in branding and digital marketing.
- Strong analytical capabilities with the ability to interpret data and convert insights into actionable strategies.
- Proficiency in digital analytics platforms, marketing automation tools, and UX/UI design software.
- Excellent communication and collaboration skills, with a proven ability to work effectively across cross-functional teams.
- Strong problem-solving skills and exceptional attention to detail.
- Familiarity with agile methodologies and modern project management practices.
- Dutch: native level proficiency.
- English: near-native level proficiency.
Education: - Bachelor Degree or Master Degree preferably in Business Administration Computer Science, UX/UI Design, Marketing, Business Analysis or related field.
What We Offer. - Becoming part of a dynamic team in an international working environment.
- 30 vacation days.
- 13th Month.
- 8% holiday payment
- Laptop and Mobile phone.
- Annual extra appreciation payment.
- Pension Plan - Defined contribution scheme
- Collective Health Insurance - discount on additional health insurance.
- Educational budget and access to Coursera trainings
Our organization: Work at Garanti BBVA International Garanti BBVA International ("GBI") is a mid-sized European bank established in Amsterdam, the Netherlands since 1990 and serves to corporate and institutional and retail clientele. GBI is a wholly owned subsidiary of Turkiye Garanti Bankasi A.S. (Garanti) and has presence in Germany, Switzerland and Turkey. Our ultimate parent is BBVA. Aa dynamic "global boutique" bank, Garanti BBVA International offers fast, accurate, innovative, tailor-made and country-specific financial solutions in selected business lines though highly skilled and diverse talent management. We embrace creativity, are centered towards teamwork and oriented to create multicultural environment as we believe this to be a crucial element. Our vision is future-oriented and as a one big team GBI strives for corporate excellence and goal achievement. By joining our organization, you will find yourself constantly challenged and must be prone to apply out-of-the box thinking.
Life at Garanti BBVA International GBI is a place for people who dream big and make their dream their goal. We look for people who will challenge the status quo in order to grow. We stand as one team, one family and together we are empowered to create our unique path, be agile, be curious and innovative. Strong partnerships ensure our success. Strong teams hold our foundation. We believe that diversity drives innovation and fosters personal development. We aim to create a working environment where employees are able to learn through support and coaching while contributing visibly to the success of bank.
Our Core Values GBI is part of BBVA, an integrated and innovative financial institution that looks to the future, created with the mission of financing people's dreams. That spirit continues to inspire us today and encourages us to transform people's lives by helping them make the best decisions to fulfil their dreams. This mission is underpinned by our Purpose: "To bring the age of opportunity to everyone". We live these values, which make us strong and allow us to achieve our purpose so we can keep creating opportunities.
Customer Comes First We see our work from the customer's perspective, as we incorporate their point of view in every decision we make and always put their interests first. We meet our customer's needs in an agile way, overcoming any difficulties that arise.
Think Big We want to amaze our customers with the best solutions to generate unique experiences. To achieve this, we set ambitious and inspirational challenges for ourselves, while questioning everything we do and posing new ways of doing things.
One Team We are committed both to our individual role and the company's objectives as our own. We work as one team, trust our colleagues and break silos between units and hierarchical barriers.
Application: If you are ready to join our team and contribute to the success of company, we encourage you to apply by submitting your resume and a cover letter via Online Application: Click on the link below to access our online application portal and submit your application.
We appreciate your interest in our organization and look forward to reviewing your application. Should you have any questions or require further information, please don't hesitate to reach out.
Acquisition efforts for this vacancy by recruitment agencies are appreciated via . Garanti BBVA International (GBI) is a mid-sized European bank established in Amsterdam, the Netherlands since 1990 and serves to corporate and institutional and retail clientele. GBI is a wholly owned subsidiary of Turkiye Garanti Bankasi A.S. (Garanti) and has presence in Germany and Turkey. Our ultimate parent is BBVA.
Garanti BBVA International (GBI) creates tailor-made financial solutions for all its clients, across Europe and the globe in the areas of trade and commodity finance , corporate banking and global markets . GBI also provides targeted retail banking services in the Netherlands and Germany .
We are: Personal . Fair. Responsible. Our purpose: Support your drive to go further 
