Marketing Manager (Team Lead)

Amsterdam, The Netherlands

40h

Marketing Manager (Team Lead)

Are you a strategic marketing generalist with the drive to lead a team, shape brand direction, and scale performance across channels? Icetubs is looking for a Marketing Manager to lead our growing team and own the execution of our full-funnel marketing strategy. If you know how to balance performance with brand, paid with organic, and execution with analysis, this one's for you.

About the job

As Marketing Manager at Icetubs, you'll lead our day-to-day marketing operations while helping define the broader marketing roadmap. You'll manage a small but high-impact and growing team, and work closely with Sales, Product, and Leadership to align brand building with commercial results. You'll oversee campaign development, team execution, and collaboration with key partners to drive our growth across the EU and beyond.

What you'll be doing

• Lead the marketing team and manage weekly priorities across growth, content, and partnerships
• Balance brand-building initiatives (organic, content, community) with paid performance marketing
• Own the planning and execution of multi-channel campaigns-email, social, paid, website, and influencer
• Collaborate closely with Sales and Paid Ads to drive lead generation and conversion
• Manage external partners: Website agency and creative freelancers
• Oversee content creation and storytelling across social, blog, and lifecycle touchpoints
• Coordinate launches and go-to-market campaigns for new products and regions
• Support both B2C and B2B efforts with tailored messaging and strategy
• Work in HubSpot to manage segmentation, workflows, email campaigns, and analytics
• Track KPIs, report on marketing performance, and use insights to iterate quickly
• Ensure consistent brand voice and creative execution across all platforms
• Drive collaboration with Product, Sales, Ops, and Service to align marketing with business goals

What you can expect

• €60-70k base salary depending on experience + benefits
• Fast track opportunity to grow into a Head of Marketing or CMO role
• Flexible working model: hybrid and flexible hours.
• Office perks: gym, sauna, and daily ice bath access.
• Free healthy lunch at the office every day.
• Team discounts on all products.
• Collaborative, high-performing team with strong values.

What we're looking for

Must-Have Qualities

• 4-6 years of marketing experience, ideally in DTC or e-commerce
• Proven experience managing both paid and organic channels
• Experience leading a small team or managing multiple freelancers/partners
• Skilled in campaign strategy, execution, and performance tracking
• Hands-on with HubSpot or similar CRM tools
• Strong content and brand instincts, with a focus on results
• Excellent communication, project management, and leadership skills
• Comfortable working in a fast-paced, scale-up environment
• Ability to think strategically and act operationally

Bonus Qualities (Nice to Have)

• Experience in wellness, fitness, or lifestyle brands.
• Background in high-ticket DTC or premium e-commerce.
• Experience working in a startup or scale-up.
• International marketing experience.
• B2B marketing exposure.