Marketing Manager

Marketing Manager, TBO Platinum Collection and Preferred Partnerships, Global Supply

Preferably based in Dublin , Ireland

About The Role

TBO is elevating its presence in the luxury travel space worldwide, anchored by two flagship propositions: TBO Platinum Collection, our curated portfolio of premium and luxury hotel and travel products, and our Preferred Partnerships network of high-value hoteliers, DMCs and industry allies. We are looking for a senior marketing professional to lead global marketing and PR strategy with a clear mandate: position the Platinum Collection and Preferred Partnerships as the face of TBO's luxury ambitions worldwide, build TBO's stature among premium travel media and industry decision-makers across every key region, and establish Marketing as a strategic partner to the commercial organization not an execution arm.

This is a brand-building and reputation-building mandate as much as a marketing one: the person in this role will shape how the luxury travel trade perceives TBO Platinum across every market in which it operates.

Key Responsibilities Luxury Positioning: TBO Platinum Collection & Preferred Partnerships

• Own the go-to-market narrative for the Platinum Collection, ensuring it is presented with the tone, visual standard and storytelling expected in luxury travel.
• Create and lead campaigns that elevate Preferred Partnerships as a mark of exclusivity, quality and mutual value for both partners and trade buyers.
• Build a consistent "luxury layer" across all global marketing so the Platinum Collection and Preferred Partnerships are instantly recognizable and distinct from TBO's mainstream offering, market to market.
• Partner with commercial and partnership teams to identify which hotels, DMCs and brands should be showcased, and shape co-marketing opportunities with them.
• Create dedicated collateral (microsites, brochures, partner kits, video) with the in-house design team that reflect a premium brand experience.
• Develop and continuously evolve the global marketing strategy, aligned with commercial objectives and with luxury/premium growth as a core pillar.
• Identify growth opportunities across global markets, with particular focus on high-value and luxury travel segments.
• Build annual and quarterly global marketing roadmaps, tailored to regional nuances where needed.
• Recommend marketing priorities based on business needs and market trends.

Public Relations & Market Visibility

• Develop and execute a global PR strategy, with a dedicated stream targeting luxury and premium travel media in each key region in close coordination with Central Marketing
• Build relationships with travel media, journalists, industry associations, and key partners including titles and influencers that cover luxury travel specifically.
• Identify opportunities to increase TBO's visibility across global markets, with the Platinum Collection as a recurring PR anchor.
• Prepare press releases, media announcements and external communications in close coordination with Central Marketing
• Ensure TBO maintains a consistent and recognisable market presence, particularly within luxury and premium trade circles.
• Identify speaking opportunities, interviews and industry collaborations at luxury travel forums and events.

Thought Leadership & Content Strategy

Develop initiatives that position TBO and the Platinum Collection specifically as a thought leader within the luxury travel industry, including:

• Executive interviews
• Podcasts
• Industry webinars
• Panel discussions
• Customer and partner success stories (Preferred Partnerships spotlights)
• Expert articles and market insights
• Industry reports

Continuously identify new opportunities to improve marketing effectiveness through:

• AI tools and automation
• Modern content formats and digital engagement