Marketing Manager

Marketing Manager - Leading Medical Chain

Our client, a leading medical chain with a strong reputation for patient-first care, is seeking a talented and ambitious Marketing Manager to join their management team. With five premium clinics across Ireland and ambitious growth plans, this is a unique opportunity to play a pivotal role in shaping the brand, driving patient engagement, and supporting the Group's expansion.

About the Company

With a proud history of excellence, our client has grown from a single clinic in Munster to five thriving locations across Ireland. Supported by a dedicated centralised team, the clinics are free to focus solely on delivering outstanding patient outcomes. Built on values of patient care, clinical autonomy, social responsibility, and purpose, the Group combines expertise with innovation to deliver a best-in-class healthcare experience.

The Role

As Marketing Manager, you will report directly to the Managing Partners and join the senior leadership team. This is a strategic and entrepreneurial role where you'll lead the development of innovative marketing strategies, strengthen brand positioning, and deliver measurable business results.

• Building brand awareness and premium positioning across all clinics.
• Driving patient acquisition and reducing acquisition costs by 30% over 24 months.
• Designing targeted campaigns to support recruitment, patient retention, and new practice acquisitions.
• Creating and optimising digital content strategies, social media campaigns, and best-in-class advertising across Google, Meta, TikTok, and beyond.
• Managing SEO, email marketing, and promotional activities to boost engagement and conversions.
• Leading cross-functional collaboration with Clinic Managers and external agencies to ensure consistent brand delivery and ROI.

Requirements

• Proven experience in marketing management, ideally in healthcare, retail, or multi-site consumer services.
• A balance of creativity and analytical expertise, with strong attention to detail.
• Experience in digital marketing, paid campaigns, SEO/SEM, and content creation.
• Strong stakeholder management skills and the ability to work across multiple locations.
• An entrepreneurial mindset with the drive to innovate and deliver measurable results.

Current clinics are based across Munster with one site in Dublin, the successful candidate will have the option to work on a hybrid basis but will be required on site and to travel to the various locations from time to time, full driver's licence is ideal. For more information, please contact Eimear Walsh in Alternatives.