Marketing Manager - International Home Entertainment & Content Licensing - MarTech

Location: London (Hybrid)

Industry: Global Entertainment & Media

An exciting contract opportunity has arisen for an experienced Marketing Manager to join a leading global entertainment organisation, driving international marketing strategy across Home Entertainment and Content Licensing.

Working within a collaborative international team, you'll lead product marketing for TV, Animation and Kids content while owning marketing strategy for the Australia & New Zealand (ANZ) region across both digital and physical entertainment channels.

Key Responsibilities

• Lead international marketing strategy for TV, Kids and Animation content.
• Develop go-to-market plans for digital and physical home entertainment releases.
• Manage title life cycle from greenlight through release, campaign execution and post-launch analysis.
• Partner with Commercial, Sales, Finance, Operations, Creative Services and regional licensees to maximise commercial performance.
• Build promotional calendars, pricing strategies and retailer activation plans.
• Manage agencies and international stakeholders across multiple markets.
• Optimise digital merchandising across transactional platforms and retail partners.
• Analyse campaign performance, sales trends and profitability, providing recommendations to improve revenue and ROI.
• Prepare executive presentations and marketing plans for senior stakeholders.

We're looking for experience in:

• 4-7 years' experience within Home Entertainment, Media Distribution, Studio Marketing, Content Licensing or the wider Entertainment industry.
• Electronic Sell Through (EST)
• Transactional Video on Demand (TVOD)
• Premium Video on Demand (PVOD)
• Physical Home Entertainment
• Digital merchandising
• Release windowing strategies
• International product marketing
• Commercial analysis and sales performance reporting
• International stakeholder management within Matrix organisations
• Product life cycle management

Technical Skills

Experience with most of the following:

• Microsoft Excel (Pivot Tables, XLOOKUP, Power Query)
• Microsoft PowerPoint
• Microsoft Teams
• Microsoft 365
• Microsoft Copilot
• SAP ERP
• Salesforce CRM
• Digital Asset Management (DAM) platforms
• Rights Management systems
• Retailer content portals
• SharePoint
• Adobe Acrobat Pro
• Power BI (desirable)

Experience working with metadata delivery and digital supply chains for platforms such as Apple TV, Amazon Prime Video, Google TV, Sky Store and other transactional partners would be highly advantageous.

You'll succeed if you have:

• Excellent commercial acumen
• Strong analytical and problem-solving skills
• Outstanding stakeholder management
• Experience influencing cross-functional teams
• Agency management experience
• Excellent presentation and communication skills
• A collaborative, proactive approach with the ability to manage multiple international priorities.

If you're passionate about entertainment, international content marketing and commercial product strategy, we'd love to hear from you. Please apply with your latest CV highlighting your suitability and email CV, daily rate/salary and availability to interview and start

(see below)

Marina Economidou

Executive Solutions Consultant