Marketing Lead (Maternity Cover)

Voice 21 is looking for a Marketing Lead (maternity cover).

Overview:

• Full-time: 12 months contract (maternity cover)
• Location: Remote in the UK
• Language: English
• Salary: £38,235 - £44,301 per year (depending on experience)
• Applications closing: 27th October

Job Description

Voice 21 is the national oracy education charity. We exist to empower every child to use their voice for success in school and life. Our work transforms learning and life chances through talk by increasing access to a high-quality oracy education for those that need it most.

The purpose of this role is to manage and optimise Voice 21's marketing activity across campaigns, data, and digital channels, ensuring a seamless experience from first engagement through to conversion. The Marketing Lead will be the technical lead on our HubSpot CRM, drive inbound activity, strengthen the buyer's journey, and ensure our brand and messaging support long-term impact.

Responsibilities

• Manage and optimise marketing campaigns, data, and workflows in HubSpot
• Build and maintain landing pages and web content aligned with campaign goals
• Partner with Sales to develop and execute data-informed marketing plans targeting schools across England
• Design and refine the buyer's journey to maximise engagement and conversion from Lead to Opportunity
• Deliver marketing automation workflows and lead nurturing activity to improve pipeline conversion
• Produce and oversee high-quality, evidence-led digital content (emails, blogs, webinars, e-books)
• Collaborate with Communications, Events, and Engagement teams to strengthen reach and alignment
• Track and analyse funnel performance using HubSpot analytics and integrated data sources
• Maintain and improve HubSpot data integrity, segmentation, and reporting accuracy
• Lead UX-driven website design and optimisation using Figma and HubSpot CMS

Your progression Within 1 month, you'll have:

• Familiarised yourself with Voice 21's existing HubSpot setup, data structures, and automations
• Ensured continuity of current CRM processes and reporting routines
• Met key colleagues from across the organisation
• Be supporting the Growth team to start recruitment

In 3 months, you'll have:

• Reviewed and optimised existing workflows to improve efficiency and data integrity
• Implemented new automations or campaigns to strengthen engagement and lead nurturing
• Identified opportunities to align HubSpot activity with the organisation's new long-term growth strategy

Within 6 months, you'll have:

• Delivered a series of targeted marketing campaigns supporting our growth objectives
• Embedded improved CRM and reporting practices to enable better decision-making
• Worked collaboratively with teams across Voice 21 to ensure marketing systems and data support wider strategic activity

From 6 months onwards, we expect you to be:

• Leading continuous improvement of our marketing systems and automations
• Acting as the organisation's HubSpot lead, ensuring our CRM, campaigns, and reporting fully align with Voice 21's long-term strategy

Role Requirements

• You enjoy combining creativity with data to make marketing decisions
• You're a HubSpot technician, confident delivering campaigns, automation, and analytics
• You can manage multiple projects with accuracy and attention to detail
• You're proactive, collaborative, and motivated by Voice 21's mission to transform education through oracy
• You enjoy both the trust of autonomous working and the dynamism of working in a small and collaborative mission-driven team

How to apply?

To apply for this role, please send your CV and a short cover letter to with the subject line: "Marketing Lead (FTC) application."

Your cover letter should briefly:

1. Tell us why you want to work at Voice 21 and what it is about our mission that excites you (max. 400 words).
2. Making direct reference to the job description, outline the three main reasons why you would make an excellent Marketing Lead (max. 600 words).

We welcome applications from candidates based anywhere in the UK.