Marketing Lead

About 32Co

At 32Co, we're on a mission to revolutionise healthcare by empowering generalist clinicians to deliver specialist care to millions of people.

Imagine being able to go to your local healthcare professional, and get the quality of specialist healthcare normally reserved for Harley Street. 32Co is building a super app for specialist healthcare powered by the latest AI technology, and is driving rapid momentum within two multi-billion dollar markets.

Backed by Tier 1 investors from day one, Balderton Capital, investors behind Revolut, City Mapper, and Depop, we're rapidly expanding our operations across the UK and beyond. With a proven model and strong traction, we have ambitious plans to expand into other healthcare verticals - bringing the same level of innovation and accessibility to new areas of medicine.

The Role:

We're looking for an experienced Marketing Lead who thrives in a fast-paced startup and is seeking a high-impact, high-ownership role. This is a fantastic opportunity for a true marketing generalist with creativity, drive and ambition to take to own and grow 32Co's entire marketing function.

You'll own and execute across the full marketing spectrum, from brand, content, and events to paid media, data, and analytics, driving B2B growth and building the foundation of our marketing team. This role is perfect for someone who doesn't want to be siloed into one area of marketing, but instead seeks variety and wants the freedom and responsibility to build out our marketing function as we expand into different areas of healthcare. It's both strategic and hands-on, ideal for someone who's excited to make things happen.

What will you do?

• Lead and manage the marketing team and overall marketing strategy, reporting directly to the CEO.

• Own marketing targets and drive measurable growth aligned with business objectives.

• Develop and implement a compelling content strategy including blogs, case studies, videos, and social media that deeply resonates with our B2B audience.

• Continuously monitor content performance and optimise for maximum engagement and impact.

• Maintain brand consistency and build 32Co's presence as a healthtech thought leader

• Develop innovative campaigns to build brand awareness and thought leadership in the healthtech space.

• Work closely with Head of sales and Head of product to develop user engagement strategies

• Stay ahead of social media trends and manage and grow our social media presence across LinkedIn, Instagram, and other relevant platforms.

• Oversee SEO best practices to improve content visibility and organic traffic.

• Monitor content performance and suggest improvements based on analytics.

• Plan, create and execute company events, including logistics, branding, and promotion.

• Oversee internal and external communications, including press releases, newsletters, and stakeholder updates.

• Identify new marketing opportunities, tools, and trends to keep the company ahead of the curve.

What are we looking for:

• Proven experience leading B2B marketing strategies, ideally in fast-paced startup or scale-up environments

• Strong generalist marketing skillset and comfortable with content, brand, digital, events, analytics, and more

• Strong analytical mindset with a track record of delivering data-driven growthExceptional communication skills, with the ability to inspire teams and influence stakeholders.

• Creative, curious, and constantly seeking to raise the bar

• Highly organised with excellent project management skills and ability to work to ambitious deadlines

• Collaborative team player, eager to work cross-functionally with our CEO and a number of different departmentsComfortable switching between high-level strategy and day-to-day execution

• Excited by the opportunity to build impactful products at the intersection of health and tech

• Able to commute to our London (Hoxton) office on Monday, Wednesday, and Friday

Why join us:

• See your work translate into real-world impact - you'll have the chance to help change lives every day and meet the people whose care you're improving.

• Competitive salary based on experience

• Build the Future of HealthTech; we're tackling a multi-billion dollar challenge with real-world impact.

• Founded by an ex-Oxford doctor and former BCG consultant, with a proven track record of creating the world's leading Haemophilia management app.

• Join a company seed-funded by top VCs with a multicultural, ambitious, high calibre team.

• Birthday day off - because no one should work on their birthday!

• Team perks, including regular team lunches, quarterly socials and an annual retreat.

• Flexible working arrangements, splitting time between home and our vibrant London office.