Marketing Head of Strategic Planning, Loyalty & CRM (FTC - 9 months)
Posted 7 hours 25 minutes ago by DELIVEROO
Marketing
Paris - Main Office
Permanent
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About the roleThis role offers an exciting opportunity to oversee strategic marketing functions in France, one of our largest and fastest-growing markets.
Reporting to the Marketing Director France, you will oversee strategic planning, lead loyalty initiatives, and manage our local CRM strategy. You will lead and develop a team of six talents. Maintaining an agile, data-driven approach, you will craft integrated marketing campaigns to meet key performance goals.
You will identify trends, troubleshoot issues, and proactively seek growth opportunities. Collaboration with various functions-including brand, creative, promotional, commercial, data science, and tech teams across Deliveroo FR and UK-as well as external agencies, will be essential. You will also advocate for the local customer voice to influence central roadmaps.
What you'll be doing- Strategic Planning & Business Analysis: Lead internal governance for marketing strategy, ensuring alignment on quarterly goals and consistent execution. Use market data, customer segmentation, insights, and competitive analysis to inform decisions. Own monthly business review reports and coordinate planning with other markets.
- Loyalty & Partnerships: Collaborate with UK-based central teams to develop strategies for growing our loyalty program, Deliveroo Plus. Focus on increasing subscribers, engagement, and retention across core and special programs.
- CRM: Lead the CRM team to enhance customer engagement and retention. Develop impactful local CRM programs, partner on database growth, monitor metrics, and optimize operational efficiency through automation.
- Team Leadership: Build and nurture a high-performing team, recognizing strengths and development areas, providing guidance, and motivating daily.
- 8-10 years of marketing experience leading 360-degree campaigns
- Data-driven, strategic, and consumer-centric mindset
- Excellent relationship management skills across levels
- Strong project management and prioritization skills
- Growth mindset, collaborative approach, and problem-solving skills
- Proactive, strategic thinker capable of independent operation
- Fluent in French and English, both written and spoken
- Experience in team management
Our mission is to transform shopping and dining by connecting consumers, restaurants, shops, and riders. We aim to make access to food and products more convenient and enjoyable, offering people the freedom to buy what they want, when and where they want.
As a technology-driven company in a rapidly expanding industry, we value speed, autonomy, and innovation. We are a small team making a large impact, always seeking new ideas.
Deliveroo prioritizes employee welfare, offering benefits like healthcare, well-being programs, remote work options, parental leave, pensions, and generous leave allowances. Benefits vary by country; please ask your recruiter for details.
DiversityWe value diversity and equal opportunities. Deliveroo France scored 98/100 on the Gender Equality Index 2024. We welcome candidates passionate about food and eager to join a fast-growing company.
Work Life & Benefits- Paternity and maternity support
- Learning opportunities via RooLearn
- Social events like sports and team breakfasts
- Headspace membership
- Subsidized health insurance, including family coverage
- Discounted Gymlib access
- Sustainable transport subsidies
- 25 days annual leave plus additional rest days, increasing with tenure
- Paid leave for volunteering
- Free Deliveroo Plus subscription
- Monthly restaurant vouchers
- Team lunches at local restaurants
- Share awards for some roles, offering ownership in Deliveroo
- Competitive pay, with potential bonuses, sign-on, or relocation support depending on role and location