Marketing Executive

Location: On site / Dublin, Ireland
job type: Permanent / Full-time
Sector and subsector: Commercial & Marketing Marketing
Salary: Competitive salary

At Truly Dental, we're on a mission to transform dentistry. With clinics across Ireland and the UK, we combine state of the art facilities, exceptional clinical care and a warm, patient first culture. We believe great dentistry starts with great people - and we're building a team that brings warmth, skill and heart to everything they do.

We're now looking for a Marketing Executive, a true all rounder who loves variety, can juggle multiple projects across multiple clinics, and is happy to muck in across every corner of the marketing mix.

About the Role

This is a hands on, hybrid generalist role for a confident marketer with 2-5 years of experience. No two days will look the same - one moment you'll be supporting a new clinic launch, the next you'll be writing social copy, briefing a designer, planning an open day or pulling together a campaign report.

You'll work closely with the wider marketing team, clinic managers and clinicians to support every stage of the patient journey and help our clinics thrive locally.

Education

• Bachelor's degree in Marketing, Communications, Business or related fields preferred.
• Additional certifications in Digital Marketing, Social Media or CRM tools are considered a plus.

Experience

• 2-5 years of hands on marketing experience in a dynamic environment.
• Experience managing multiple projects simultaneously.
• Previous exposure to healthcare, retail, hospitality or multi location businesses is desirable.

Knowledge & Skills

Technical Skills

• Content creation and copywriting
• Social media management
• Campaign coordination
• Event planning and execution
• CRM and email marketing support
• Local marketing activation
• Basic analytics and reporting

Software

• CRM platforms
• Email marketing tools
• Social media scheduling tools
• CMS platforms
• Microsoft Office / Google Workspace

Key Responsibilities

Wider marketing support (the heart of the role)

• Be the go to marketing point of contact for our clinic teams across Ireland and the UK.
• Plan and roll out local marketing activity for individual clinics - seasonal campaigns, open days, awareness days, community events and partnerships.
• Coordinate with clinic managers and clinicians to gather testimonials, before/after photos and patient stories (with consent) for use across our channels.
• Help plan and deliver internal communications, staff comms and team events.
• Support brand consistency across all clinics - making sure print, digital and in clinic materials feel unmistakably "Truly".
• Liaise with external suppliers (printers, signage, photographers, videographers, agencies) to keep projects moving.

Clinic openings & launches

• Support marketing for new clinic openings across Ireland and the UK.
• Help build pre launch awareness through local campaigns, social, email and community outreach.
• Coordinate launch day activity - open days, ribbon cuttings, press and influencer/community engagement.
• Set up local SEO essentials: Google Business Profile, directory listings and local landing pages.
• Write clear, warm, on brand copy for emails, blogs, social posts, landing pages, leaflets and in clinic materials.
• Support our social media presence - content planning, scheduling, community management and capturing content from clinics.
• Brief and review work from designers, photographers and videographers.
• Help keep our website up to date - clinic pages, treatment pages, team bios, blog posts.
• Support the team in planning and delivering email campaigns and patient communications.
• Help maintain CRM data hygiene and assist with simple automations (welcome flows, appointment reminders, post treatment follow ups).
• Pull together campaign performance reports and share insights with the team.

Events & community

• Help plan and run open days, charity events, school visits and community initiatives.
• Represent Truly Dental at local events when needed.
• Build relationships with local businesses, influencers and community groups.

What We Offer

• Opportunity to work with a growing and modern healthcare brand
• Exposure to a broad and varied marketing scope
• Dynamic and collaborative work environment
• Participation in clinic launches and community initiatives
• Opportunity to contribute directly to patient experience and local impact

Relevant Details Before Applying

• Hybrid role supporting clinics across Ireland and the UK
• Requires flexibility to manage multiple simultaneous projects
• Occasional attendance at local events and clinic launches may be required
• Ideal for a marketing professional who enjoys variety and operational involvement