Marketing Executive - Public Sector

Marketing Executive (Public Sector Projects)

Are you an experienced B2B marketer with a passion for driving impact in the public sector? We're partnering with a leading global technology company seeking a results-driven Senior Marketing Executive to help shape and execute marketing initiatives across government, education, healthcare, and other public sector organisations in the UK & Ireland.

What You'll Do:

• Collaborate with the Marketing Lead to deliver a strategic marketing plan focused on growing presence within the public sector.
• Design and execute integrated campaigns, including AaBM initiatives, events, webinars, and sponsorships, to drive pipeline growth and new customer acquisition.
• Plan and lead high-impact public sector initiatives that resonate with stakeholders and support sales and customer success objectives.
• Work cross-functionally with regional marketing teams to deliver a unified, collaborative marketing message across UKI.
• Partner with global teams to adapt account-based marketing campaigns to local public sector priorities.
• Analyse campaign performance, track pipeline contribution, and optimise marketing ROI through data-driven insights.
• Provide regular reporting and updates to leadership on public sector marketing impact.

Who You'll Work With:

Join a close-knit, collaborative team passionate about technology and public sector innovation. This role sits within an EMEA-wide marketing team and reports directly to the UKI Marketing Lead. You'll be supported by a network of talented marketing professionals while enjoying the freedom to lead impactful projects.

Who You Are:

• Strategic yet hands-on, you excel at delivering measurable marketing results in a fast-paced, matrixed environment.
• Highly collaborative, skilled at aligning cross-functional stakeholders, and confident working with complex public sector audiences.
• Data-driven, able to track KPIs and adjust strategies for maximum impact.

Requirements:

• Bachelor's degree or equivalent in marketing, business, or related field.
• 4+ years of proven B2B marketing experience (public sector exposure highly advantageous).
• Demonstrated success delivering integrated campaigns including ABM, events, and webinars.
• Understanding of public sector audiences and procurement processes.
• Strong project management skills with attention to detail and ability to manage multiple initiatives.
• Proficiency in Salesforce, Salesforce reporting, and Power BI for insight generation.
• Knowledge of technology solutions and collaboration tools is a plus.
• Excellent communication and stakeholder management skills.
• Positive, can-do mindset with the ability to thrive under pressure.

Contract Details:

• PAYE Contract
• 6-12 Months Initial Contract (Plus Extensions)
• Hybrid - 2 Days a Week Onsite (London)

Please apply for immediate consideration