Marketing Automation Specialist

Marketing Automation Specialist

Full time 40 hours

Hybrid

Are you a digital marketer with a passion for marketing automation, campaign performance, and lead generation? Join our Marketing team as a Marketing Automation Specialist, where you'll drive the execution of marketing campaigns across Europe using Salesforce Marketing Cloud Engagement (Pardot). You'll collaborate with country and modality teams to optimize campaign performance, track lead follow-up, and improve digital engagement across our Canon Medical European network.

What will you do?

• Manage and execute digital marketing campaigns using Salesforce Marketing Cloud Engagement (Pardot).
• Guide and support country and modality teams in building and optimizing campaigns.
• Set up lead generation workflows including landing pages, email journeys, and nurturing flows.
• Monitor lead activity and coordinate follow-up across regions after key events and campaigns.
• Report on campaign performance with key metrics such as open rates, CTRs, and conversions.
• Recommend improvements based on analytics and help develop dashboards for key stakeholders.
• Maintain platform governance, ensure GDPR compliance, and promote best practices.

What do you bring?

• Bachelor's degree in Marketing, Digital Marketing, Business, or related field.
• 3 to 5 years of experience in digital marketing, with hands-on experience in Pardot (must).
• Experience in B2B marketing, ideally in the healthcare or technology sector.
• Knowledge of CRM platforms (e.g., Salesforce Sales Cloud) and campaign workflows.
• Data-driven mindset with strong analytical and reporting skills.
• Excellent communication skills and fluency in English; other languages are a plus.
• Self-starter with strong project management skills and ability to work across regions.
• Living in the Netherlands, ideally close by Amstelveen.

What do we offer?

You will work in a professional team and in a challenging environment with many opportunities to expand your knowledge and experience. In addition, we offer you:

• a gross monthly salary appropriate to your knowledge and work experience;
• a 13th month and 8% vacation allowance;
• 32 vacation days and 5 scheduled days off;
• travel expenses / home office allowance.

About Canon Medical Systems Europe B.V.

Canon Medical Systems is a world leading healthcare provider. Our 'Made for Life' philosophy reflects our ongoing commitment to humanity. We provide medical professionals with solutions that support their efforts in contributing to the health and wellbeing of patients worldwide.

Made for life reflects our commitment to enhancing the quality of life for our people. We offer a coaching and development platform focused on well-being and resilience, ensuring everyone thrives both at work and beyond.

CANON Medical Systems Europe BV attaches great importance to diversity and inclusion and offers a respectful working environment in which there is no room for discrimination and intimidation. We endorse governmental policies for hiring and promoting individuals based on their merit, regardless of race, religion, sex, national origin, age, disability, pregnancy, marital status, sexual orientation, gender identity or -expression.