Marketing Automation Manager

Technical CRM Automation Manager £60,000 + 5% bonus Hybrid (London, 2 days/week)

We're hiring a Technical CRM Automation Manager to lead the execution of highly personalised, data-driven lifecycle campaigns for a fast-growing, mission-led membership business with over 4 million users.

This role sits within a dynamic CRM team and owns everything from journey setup to performance tracking in Braze. You'll be hands-on with campaign logic, segmentation, APIs, and Liquid - building scalable, multi-channel customer journeys that are personal, timely, and impactful.

What you'll be doing:

• Build and optimise automated lifecycle campaigns in Braze across email, push, and in-app
• Use custom events, Liquid logic, and segmentation to power dynamic, real-time personalisation
• Manage Braze integrations with product and data systems; work closely with Tech/Product on API-triggered comms
• Maintain a library of modular content blocks to help the wider CRM team build efficiently
• Set up, track, and report on performance metrics like engagement, conversions, and A/B tests
• Take ownership of test design, documentation, and insight-sharing across the lifecycle journey

What we're looking for:

• Proven experience in CRM automation or lifecycle marketing
• Deep hands-on experience with Braze, including Connected Content and Liquid
• Strong technical skills across APIs, data feeds, and complex campaign logic
• Confident working across channels (email, push, in-app) and troubleshooting integration issues
• Detail-focused, curious, and proactive - someone who takes ownership and finds smart solutions

Join a high-impact, values-led team where your work drives meaningful engagement and supports key workers across the UK. If you're fluent in Braze and love building smart, personalised campaigns - we'd love to hear from you.