Marketing Associate

Yoholife seeks a strategic marketing professional to shape, execute, and grow the company's market share and branding presence. This role is the operational core of our marketing function - you will develop marketing plans, work with sales team to delivery brand philosophy, and translate our brand philosophy (rooted in Chinese medicine and nature-inspired longevity) into measurable marketing initiatives.

You are not just promoting a product; you are crafting a message that fuses Eastern philosophy with patented sustainable biotechnology and advanced extraction methods, ensuring that every campaign embodies science, innovation, vitality, and credibility.

Key Responsibilities

1. Brand Development

• Develop and evolve Yoholife's brand identity, ensuring consistency across digital, social media, print, packaging, and experiential touchpoints.
• Identify targeted customers and clients, build branding strategy and marketing around targeted customers,
• Work with sales executives to design marketing campaign for B2C sales channel, and design promotions and incentives for B2B sales channel.
• Write and edit content for web, social, newsletters, and partnerships - from philosophical storytelling pieces ("Qi and modern longevity") to product spotlights.

2. Market Research & Brand Intelligence

• Conduct quarterly competitor and trend analysis within the wellness, supplement, and longevity industries.
• Produce insight briefs translating our proprietary biotechnology tools and Chinese medicine concepts (e.g. Qi balance, Yin-Yang harmony) into accessible language for Western marketing.
• Maintain a consumer insights dashboard covering demographics, psychographics, and engagement metrics.

3. Advertising & Campaign Management

• Plan and manage paid media campaigns (Google Ads, Meta Ads Manager, TikTok Ads, YouTube pre-roll, and display).
• Build and monitor A/B tests, analyze CTR / conversion / CAC metrics, and adjust creative and spend dynamically.
• Collaborate with agencies, distributors and internal sales teams to ensure brand-consistent and ROI-positive execution.
• Deliver monthly campaign reports summarising spend, sales performance, and insights; present findings with recommendations.

4. Partnership & Influencer Marketing

• Identify and engage with influencers, wellness practitioners, and longevity clinics aligned with Yoholife's ethos.
• Manage partnership outreach, contracts, and campaign deliverables.
• Develop co-marketing campaigns with wellness centres, spa, and lifestyle brands that share our integrative philosophy.

5. Digital & Social Performance Marketing

• Manage Yoholife's social channels (Instagram, LinkedIn, TikTok, WeChat) with a focus on education, storytelling, and community building.
• Use analytics tools (Google Analytics 4, Meta Insights, Klaviyo for email) to track engagement and conversion.
• Drive email marketing campaigns, including segmentation, automations, and content calendars.
• Collaborate with SEO consultants to improve keyword performance for Chinese medicine-related wellness topics.

Compensation & Benefits

Base Salary

£35,000 per annum (permanent contract)

Performance Bonus

£8-15 k target (linked to marketing ROI, lead generation, and brand growth KPIs)

Benefits

Pension scheme Private wellness allowance (herbal / fitness / mental health) 25 days holiday + bank holidays Hybrid flexibility Training budget (£1,000 per year) Travel reimbursement Annual retreat / wellness conference

Growth Pathway

Senior Marketing Manager Head of Brand Director of Growth within 3 years based on performance

What is Yoholife?

Yoholife is a wellness and longevity brand that blends ancient Chinese medicine wisdom with modern scientific innovation. At Yoholife, we are committed to innovation grounded in nature and science. Our patented technologies reflect our dedication to advancing wellness through proprietary extraction methods, sustainable biotechnology, and clinical precision. Our mission is to help people live longer, healthier, and more balanced lives through integrative products and experiences that reconnect body, mind, and nature.

Our portfolio includes herbal formulations, diagnostic tools, and wellness programs that honour the principles of natural remedy, balance, and preventive care. We believe longevity is not a number but a state of harmony - and our brand seeks to bring that philosophy to life for modern audiences.

Working at Yoholife means joining a small, energetic, high-impact team that values innovation, sustainability, aesthetics, and rigour. You will be trusted to execute end-to-end projects and shape how the world perceives Chinese-medicine-based wellness in the West.

Candidate Profile

• 3-5 years of experience in marketing, branding, or communications roles - ideally within wellness, health, beauty, biotechnology, or FMCG sectors.
• Postgraduate degree in Biotechnology, Biochemistry, International Marketing, or related field is highly desirable, demonstrating both scientific literacy and global brand perspective.
• Proficiency in Mandarin (spoken and written) is preferred to facilitate communication and feedback with supply chains, research labs, and production centres in China.
• Strong understanding of Chinese medicine concepts such as Qi, Yin-Yang balance, Five Elements theory, and their relevance to modern longevity and holistic health - or demonstrable passion and willingness to learn deeply in this area.
• Skilled in campaign planning (Google / Meta), analytics (GA4, CRM, Excel dashboards), and content management (WordPress, Klaviyo, Canva / Adobe)
• Excellent copywriting and storytelling ability - able to translate complex concepts into elegant modern language
• Confident communicator with agencies, distributors, stakeholder management experience