Marketing & Mall Income Manager - Shopping Centre

With nearly 170 years of history and more than 40,000 employees across over 70 countries, Savills is a globally recognised real estate consultancy. Savills Portugal, a leading player in the national market, is strengthening its team with the integration of a Marketing & Mall Income Manager for a Shopping Centre.

Reporting directly to the Shopping Centre General Manager, this professional will be responsible for leading marketing, communication, advertising, digital strategy, and mall income (specialty leasing & branded events), with the objective of strengthening the centre's brand, increasing its commercial value, and enhancing the overall visitor experience.

We are looking for a highly innovative, customer focused and results driven professional, with a strong commercial mindset and the ability to continuously adapt to market trends.

Key tasks/activities:

Marketing & Communication

• Team Leadership: Lead, coordinate and develop the marketing team, fostering skills development and ensuring alignment with the shopping centre's strategic objectives.
• Strategic Planning: Design, implement and continuously update the annual marketing and communication plan (online and offline), ensuring alignment with commercial goals and brand positioning.
• Budget Management: Define, manage and control the annual marketing budget, ensuring efficient resource allocation and monitoring return on investment (ROI).
• Agencies & Suppliers Management: Coordinate and supervise relationships with advertising, communication, design, digital media agencies and event suppliers.
• Social Media & Online Reputation: Define and execute the centre's digital and social media strategy (Instagram, Facebook, TikTok, LinkedIn, etc.), including content planning, promotional campaigns, digital customer service and performance analysis (engagement, reach, conversion).
• Influencer Marketing: Identify and manage partnerships with local influencers and content creators to amplify campaigns and reach new audiences.
• Press & Media Relations: Build and maintain strong relationships with generalist, sectorial and specialised media to ensure continuous and positive coverage of the shopping centre.
• Tenant & Visitor Engagement: Establish effective communication channels with tenants and visitors, promoting participation, loyalty and satisfaction.
• Data Analysis & Reporting: Work closely with the Centre Management in the analysis of sales, footfall and consumer behaviour, using Business Intelligence tools to support data driven decision making.
• Content & Brand Management: Ensure that all digital, printed and advertising materials comply with the brand's visual identity and values.
• Market Research: Design and implement market studies, satisfaction surveys, focus groups and competitor analysis to better understand customer needs and market positioning.
• Digital Optimisation: Manage and continuously improve the shopping centre's website as a key communication and acquisition tool, ensuring content updates, usability and SEO performance.
• Innovation & Trends: Monitor retail, leisure and consumer trends, as well as competitor activity, proposing innovative initiatives to keep the shopping centre as a market reference.
• Events & Experiences: Design and coordinate experiential events, themed campaigns and sensory marketing actions aimed at increasing footfall, visibility and emotional connection with visitors.

Mall Income Specialty Leasing & Branded Events

• Specialty Leasing Strategy: Design, implement and execute the shopping centre's specialty leasing strategy, optimising the commercial use of common areas.
• Budget & Performance Control: Prepare, manage and monitor the annual budget for common areas, analysing deviations and financial performance.
• Commercial Development: Develop commercial actions to attract new clients for temporary formats (pop ups, kiosks, stands, branded events and experiential activations).
• Tenant Mix Enhancement: Collaborate closely with the leasing team to enrich and complement the permanent tenant mix through attractive temporary concepts and differentiated value propositions.
• Retail Innovation: Identify new experiential retail trends, alternative commercial opportunities and emerging formats, supporting the opening of new revenue channels.
• Contract & Legal Management: Manage contracts and all legal documentation related to specialty leasing and branded events operations.
• KPIs & Reporting: Monitor key performance indicators (occupancy, profitability, ROI, commercial performance, etc.) and prepare detailed monthly reports.

Requirements, Skills and Experience:

• Degree in Marketing, Communication, Management or a related field;
• Proven experience in marketing roles, preferably within shopping centres, retail, leisure or related sectors;
• Previous experience in team leadership and multidisciplinary project management;
• Strong knowledge of digital marketing, social media management, SEO and data analysis;
• Experience in budget management, commercial performance analysis and ROI evaluation;
• Strong communication, interpersonal and stakeholder management skills;
• Commercial mindset with a strong orientation towards results and innovation;
• Proactive, responsible and highly adaptable professional profile.

What we offer:

• Integration into a dynamic and motivated team;
• Organizational culture focused on the well-being, team spirit and excellence;
• Experienced and very motivated team;
• Continuous training for further professional and personal development;
• Participation in reference projects in the sector.

To apply for this position, please send your CV to Joana Malheiro ().

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