Marketing & Distribution Manager M/F

Posted 4 days ago by Crédit Agricole SA

Permanent
Full Time
Marketing & PR Jobs
Not Specified, Ireland
Job Description

Types of Jobs - Marketing & Communication

Contract type

Permanent Contract

Job summary

Whereas the geographical scope of the role is European, the primary focus shall start with all countries except France & Italy, given a higher level of maturity of the Marketing & Distribution teams in these 2 countries - However, cross European / transversal analyses performed shall be shared with France and Italy on selected topics. Below duties & responsibilities need to be closely aligned with internal DDM/Sales/German Branch teams - including bringing full support to DDM/Sales/German Branch teams, while fully leveraging initiatives already in place. The following duties will be performed under the supervision of CACI's Head of Marketing & Distribution.

  • Build an in depth understanding of the Protection / Assistance markets across all countries in which CACI operates (currently France, Italy, Spain, Portugal, Poland, Germany) and potentially other EEA markets.
  • Analyse and understand market trends, value propositions currently in place (products, pricing, customer journeys) and keep abreast of any changing trends. Create a reporting on market trends.
  • Demonstrate a deep understanding and mapping of Partners and end customers' expectations and competitors' reviews.

Additional responsibilities include:

  • Facilitate and run workshops with Partners to fully understand and proactively anticipate their needs.
  • Conduct Benchmarks, market watches, customer surveys, mystery shopping, focus groups. Create market analysis reports.
  • Collaborate with European / local market research agencies and purchase of research studies on specific topics related to the company business.
Product Innovation
  • Design CACI's mid term overarching product innovation roadmap in close collaboration with internal DDM/Sales/German Branch Teams and Partners - distinguishing between core offer (CPI / Lifestyle / GAP), new eligible products (e.g. mobility and smart products), and assistance add ons in full compliance with the underwriting policy of the company.
  • On a Partner by Partner basis and in close collaboration with DDM/Sales/German Branch teams:
    • Propose offer enrichment on CACI standard CPI and GAP products / new innovative products based on market understanding - incl. end to end product design in close collaboration with actuarial teams (covers, exclusions, high level pricing indications, etc.) and in compliance with our business proposition approval and review process.
    • Lead Project Management on feasibility studies of proposed new products across functions - incl. legal, risk, compliance, actuarial, underwriting operations.
    • Lead Project management on product documentation / marketing pitches, registration, in close co operation with compliance teams
Supplementary Information Support to Distribution
  • Assess needs for sales animation/engagement /training /marketing / Prospects.
  • Design, propose and implement corresponding material / programs to promote existing and new products - This includes:
    • Training kits, F2F training sessions, webinars, POS material, storytelling pitches, sales pitches.
    • Overarching Project Management involving CACI / and Group key functions when needed (Business Units and Service Units).
  • Measure impact of proposed campaigns through a set of KPIs.
Commercial / Communication Material
  • Build CACI Corporate presentation template / tender pitch to support DDM/Internal sales teams.
Interface
  • Board members executive and non executive
  • ExCo/Extended Leadership team and Senior Colleagues
  • Daily interface with internal DDM/Sales/German Branch teams
  • Actuarial, Legal (International BU), Operations Teams
  • Relevant Central Functions at Credit Agricole Assurances
  • Partners and TPA (Third Party Administrators)
Geographical area

Europe, Ireland

City

Dublin

Education

Bachelor Degree / BSc Degree or equivalent

  • Business School / University - Marketing qualification or equivalent (Master's degree)
Experience

6-10 years

  • 5-10 years professional experience, ideally in the Bank-Insurance / Retail Banking / Consumer Credit Marketing sector
Required skills
  • Organised, analytical, dynamic.
  • Excellent verbal and written communication skills
  • Strong Microsoft Office skills including Excel, Word, and Power Point
Languages

Fluency in English is necessary. German and French language an advantage

All our job offers are open to persons with disabilities.