Marketing Analyst
Posted 2 hours 51 minutes ago by Sanderson Recruitment Plc
Job Title: Marketing Analyst, Growth and Data
Location: Hybrid, Tarporley
Salary: £65,000 - £75,000 depending on experience
Why Join
. Join a commercially focused marketing team where data is central to decision making
. Play a key role in shaping how marketing performance is measured across web, app, and Back End systems
. Work with modern analytics and attribution tools including GA4, GTM and AppsFlyer
. Gain exposure to CRM, life cycle marketing and customer segmentation through platforms like Bloomreach
. Collaborate closely with data, pricing and commercial teams to influence business outcomes
About the Role
. Own web analytics across GA4 and GTM, ensuring accurate tracking, tagging and ongoing optimisation
. Analyse and report on digital performance across paid channels including Google Ads, Meta, affiliates and price comparison websites
. Improve attribution across platforms, aligning GA4, AppsFlyer and internal data to create a clear view of performance
. Investigate and resolve discrepancies between marketing platforms and Back End data
. Build and maintain dashboards in Power BI or Tableau to provide clear reporting on key metrics
. Work with raw data using SQL where required to improve data accuracy and reporting depth
. Support A/B testing, funnel analysis and CRO initiatives to improve customer journeys
. Deliver insights on CAC, LTV, ROAS, conversion rates and quote to bind performance
. Conduct cohort and segmentation analysis to identify high value customers and retention drivers
. Analyse CRM and life cycle channel performance across email, SMS and push notifications
. Work closely with marketing, pricing and product teams to translate data into clear commercial actions
Must Have Experience
. 3+ years experience in marketing analytics, digital analytics or growth analytics
. Strong hands on experience with GA4 and Google Tag Manager
. Experience with Power BI or Tableau for reporting and dashboards
. Good understanding of paid media measurement across Google Ads and Meta
. Experience working with attribution and cross platform measurement challenges
. Comfortable working with data in Excel or Google Sheets, with SQL experience preferred
. Strong communication skills with the ability to translate data into actionable insights
Nice to Have
. Experience with AppsFlyer or other mobile attribution platforms
. Experience using Bloomreach or similar CRM and segmentation tools
. Understanding of data pipelines and data engineering concepts
. Exposure to tools such as Databricks, Clarity or Hotjar
. Experience working in insurance, financial services or other regulated environments
. Experience using Python for analysis or data manipulation
About You
. A commercially minded Marketing Analyst who enjoys working at the intersection of data and performance marketing
. Comfortable working hands on with both Front End analytics and Back End data
. A strong communicator who can influence stakeholders across marketing and commercial teams
. Detail oriented with a focus on data accuracy and continuous improvement
. Curious, proactive and motivated to uncover insights that drive growth
About the Business
They are a data driven organisation operating in a regulated environment, with a strong focus on customer acquisition, retention and long term value. The business places significant importance on analytics and is continuing to invest in data infrastructure, attribution and marketing performance.
What's on Offer
- PMI for self and family
- Life Assurance 5 x base salary
- Pension we match up contributions up to 6%
- Holiday 28 days plus 8 bank holidays per annum
- 34 hour working week and 4pm finish on a Friday.
Reasonable Adjustments:
Respect and equality are core values to us. We are proud of the diverse and inclusive community we have built, and we welcome applications from people of all backgrounds and perspectives. Our success is driven by our people, united by the spirit of partnership to deliver the best resourcing solutions for our clients.
If you need any help or adjustments during the recruitment process for any reason, please let us know when you apply or talk to the recruiters directly so we can support you.