Manager, Paid Social Media Activation

personalise marketing, including social media features. Core Responsibilities Contribute to global knowledge sharing by packaging regional findings and collaborating with the other regional leads on strategy refinement. Please note: This role is a 9-month parental cover role based in our London or Copenhagen HUB, and we offer a hybrid working model, which includes 3 days in the office and 2 days working from home. No relocation assistance is offered for this role.The Global Media Activation team is at the forefront of shaping how the LEGO Group connects with kids, parents, and fans through world-class digital advertising. This newly formed team is crucial in developing the LEGO Group's advertising excellence.This role is pivotal in bringing that vision to life regionally, acting as the go-to expert for paid social media campaign execution, planning, and performance.By supporting local Business Units and integrating global strategy, this position directly contributes to optimizing media spend, enhancing campaign effectiveness, and building robust internal processes that will define the future of our digital presence. Extensive hands-on experience in digital advertising within brand, agency, ad tech, or platform-side roles, with a strong focus on YouTube and social media . Proven ability to lead a team of individual contributors (or demonstrated leadership potential in managing projects/initiatives with cross-functional teams). Proficiency with social buying platforms Strong skills in campaign analysis, insights, and optimization recommendations , with an analytical approach to distill data into actionable insights. Experience managing paid social campaigns across YouTube, Meta, TikTok, Pinterest, and emerging platforms Background in digital media planning or account management at a brand, agency or media partner, with hands-on campaign activation experience.Familiarity advertising on made-for-kids content and COPPA compliance.Children are our role models. Their curiosity, creativity and imagination inspire everything we do. Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, andhaving fun. Build your career brick by brick and play your part in continuing our mission to "inspire and develop the builders of tomorrow".