Loyalty Data Analyst

At Holland & Barrett (H&B), we want to empower everyone to live healthier, happier lives. With over 150 years of experience, we're the largest health & wellness retailer in Europe and a globally trusted brand. Our ambition is to become the world's most trusted wellness partner, chosen by over 100 million people worldwide. Our Analytics organisation is structured into five verticals: four embedded analytics areas aligned to key business functions, and a central Business Intelligence team focused on cross-functional reporting and performance enablement. Together with our Data Engineering and Data Science colleagues, we make data a strategic lever to achieve H&B's goals. As a Loyalty or Retention Analyst in the Customer Growth Analytics team, you'll work closely with stakeholders across CRM, Lifecycle Marketing, Digital, and our Loyalty Programme to deliver high-quality dashboards and insights that improve customer engagement, retention, and lifetime value. You'll act as a trusted analytics partner-supporting campaign planning, analysing programme performance, and surfacing insights that shape personalised customer journeys.

The Role

• Partner with CRM and Marketing teams to analyse customer segments, triggers, and behaviours that influence retention and reactivation.
• Support the Loyalty Programme team with insights into member engagement, tier behaviours , benefit usage, and strategic KPIs.
• Build dashboards in Metabase that clearly communicate retention metrics, loyalty performance, and customer value trends.
• Write clean, efficient SQL to transform and extract data from large datasets across marketing, transactions, and customer interactions.
• Contribute to campaign measurement, A/B test design, and post-campaign analysis in partnership with Lifecycle Marketing.
• Support analytics delivery, contributing to backlog shaping, sprint planning, and execution.
• Collaborate cross-functionally with BI Developers, Embedded Analysts, CRM teams, and Product to deliver end-to-end data products.
• Continue developing your skills with mentorship from senior team members and access to our skills framework to grow into a full-stack analyst.
• Work with a modern data stack, including Redshift, BigQuery , Matillion , and Retool.

Location:
This is a hybrid role, with 2 days per week expected in either our London or Nuneaton office.

The Person

Core Skills & Behaviours

• SQL proficiency : Comfortable querying, joining, and transforming data for reporting and analysis.
• Business acumen: Understands the context behind CRM and loyalty metrics and translates them into meaningful, actionable outputs.
• Communication: Able to explain data insights clearly to both technical and non-technical stakeholders.
• Delivery ownership: Manages own tasks independently and reliably contributes to delivery across sprints.
• Visualisation skills: Designs clean, usable dashboards in Metabase (or experience with equivalent tools like Tableau, Looker, PowerBI).
• Collaborative mindset: Works well in cross-functional teams and contributes to team rituals ( e.g. planning, retrospectives).
• Education & Experience: You have a degree in a quantitative field such as Mathematics, Statistics, Economics, Engineering, or Computer Science, and 2-3 years of experience in a data or analytics role-ideally with exposure to CRM, loyalty, or marketing analytics.
• Health Cash Plan
• Life Assurance
• Incentive Scheme
• Virtual GP
• Private Medical
• Holiday Purchase option
• Pension Contribution
• Access to 'Wellhub' with gyms, studios and wellbeing apps

Discounts & Savings

• 25% Colleague Discount with FREE Next Day Delivery
• Exclusive Discounts from a wide range of partners
• £/€50 Annual Product Allowance to spend in store

Learning & Development

• Access to a variety of learning opportunities, including Level 2-5 Apprenticeships, Workshops and our Digital Learning Library
• AND MORE!

We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B.

Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).

Our Recruitment Process:

Our selection process is designed to be thorough, transparent, and aligned with the role. It includes:

A short Coderbyte assessment to evaluate core technical and analytical skills

Role-specific questions to understand your approach to relevant challenges

An interview with the Hiring Manager to explore your experience and motivations

A case study to demonstrate problem-solving and strategic thinking

A follow-up review to delve deeper into your insights and approach

Short conversations with team members to assess team fit and working style

Vacancy Alerts

Create an alert subscription based on this vacancy