Lead Product Manager - Free-to-Play Games

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lead Product Manager - Free-to-Play Games in United Kingdom.

This role provides a unique opportunity to lead and shape the product strategy for a portfolio of free-to-play games in a fast-growing, creative environment. You will define the vision, roadmap, and platform for games that engage and retain millions of players, collaborating closely with engineers, designers, artists, and marketers. This position combines hands on execution with strategic oversight, allowing you to directly influence product development and scale the team as the business grows. You will design integrated social and live operations systems, define KPIs, and ensure a seamless player experience. The environment is highly collaborative, remote friendly, and fast paced, ideal for individuals who thrive on creativity, data driven decision making, and cross functional teamwork.

Accountabilities:

• Define and execute the overall free-to-play product vision and roadmap across multiple game genres.
• Develop and maintain a scalable platform supporting live, event driven, and partnership based gaming experiences.
• Collaborate with engineers, designers, and artists to build, ship, and iterate on games and features.
• Establish and monitor KPIs, metrics, and instrumentation for player acquisition, engagement, and retention.
• Design and oversee integrated social systems, challenges, rewards, and live events.
• Lead LiveOps initiatives to deliver ongoing content updates, player engagement campaigns, and promotions.
• Act as the central liaison between growth, marketing, commercial, research, and leadership teams, translating strategic goals into actionable initiatives.

• 6+ years of product management experience in games, preferably free-to-play, casino, or live service titles.
• Proven ability to define and deliver platform-level experiences or multi-game ecosystems.
• Strong understanding of game economies, engagement loops, and player psychology.
• Experience running live games with integrated social and event systems.
• Technical fluency to work closely with engineers and understand product architecture.
• Excellent communication and stakeholder management skills across creative, commercial, and technical perspectives.
• Hands on, startup mindset with the ability to iterate quickly based on data.
• Experience in defining, tracking, and acting upon KPIs and success metrics.

• Shape the future of the platform with a direct impact on player experience and business growth.
• Flexible, remote-friendly working arrangements with a supportive home office setup.
• Comprehensive health insurance covering optical and dental care.
• Income protection plan for peace of mind.
• Generous paid leave: 25 holidays plus maternity, paternity, and adoption leave.
• Access to internal and external learning opportunities, mentorship programs, and skill development.
• Employee perks, including discounts on retail, groceries, subscriptions, and technology.
• Transparent and competitive compensation structure with clear team bandings and salary grids.
• Inclusive and diverse culture, actively supporting equal opportunities and accessibility in recruitment.

When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly:
Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience, and achievements.
It compares your profile to the job's core requirements and past success factors to determine your match score.
Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role.
When necessary, our human team may perform an additional manual review to ensure no strong profile is missed.

The process is transparent, skills-based, and free of bias - focusing solely on your fit for the role.
Once the shortlist is completed, we share it directly with the company that owns the job opening. The final decision and next steps, including interviews or additional assessments, are then made by their internal hiring team.

Thank you for your interest!