Lead Generation Specialist

Salary: £28,000 - £35,000 (negotiable DOE) + Profit-Share BonusHours: Monday - Friday, 8am - 4:30pmBenefits: 23 Days Holiday, plus Bank Holidays, + your Birthday off, + 1 extra day per year up to 5 additional Days Holiday /Clear progression opportunities, and the chance to make a real impact within a growing commercial function.

Join a thriving, fast-paced business where your commercial drive will directly shape growth.

We are recruiting on behalf of a well-established organisation seeking a proactive and commercially minded Lead Generation Specialist. This is an exciting opportunity for someone who thrives in a dynamic environment, enjoys building relationships, and has the confidence to engage directly with prospective clients.

You will play a pivotal role in generating new business opportunities, driving engagement through outbound activity, and contributing to a strong, high-quality sales pipeline. Working closely with both the Marketing Manager and Business Development Manager, you will ensure seamless alignment across campaigns, lead-generation initiatives, and market outreach.

Key Responsibilities

Lead Generation & Prospecting

• Identify and engage potential clients across key sectors.
• Build and manage a strong pipeline through outbound calling, email outreach, LinkedIn activity, networking, and market research.
• Collaborate with the Marketing Manager to utilise campaign data and insights to target the right audiences.
• Maintain accurate CRM records and track all pipeline activity.

Opportunity Identification

• Understand customer needs, challenges, and buying triggers to determine where products and services can add value.
• Qualify prospects based on commercial viability, business scale, and service requirements.
• Share insights with marketing to strengthen targeting and messaging.

Enquiry Generation & Sales Support

• Initiate conversations with prospective customers to create new enquiries.
• Prepare and send introductory information, follow-up documentation, and proposals where required.

Collaboration & Reporting

• Work daily with the marketing team to ensure consistency between marketing campaigns and outbound business development activity.

• Provide regular updates and pipeline reporting, ensuring quality standards are met throughout the sales process.

Relationship Building

• Build trust-based, long-term relationships with potential clients.

• Maintain a professional, positive, and customer-focused approach in all interactions.

• Experience in business development, lead generation, telesales, or an outbound commercial role is highly desirable.
• Confident communicator, comfortable engaging with decision-makers at all levels.
• Strong research capabilities and the ability to identify high-value opportunities.
• Highly organised, able to manage multiple leads and priorities simultaneously.
• Self-motivated, target-driven, and proactive in generating new business.
• Comfortable using CRM systems and basic sales tools.

• Ambitious, resilient, and eager to contribute to business growth.
• Persistent and confident when handling objections.
• Positive team player with strong interpersonal skills.
• Professional, courteous, and always customer-focused.

Apply today to be considered for this fantastic opportunity.