Lead CRM & Next Best Action Strategy Consultant

A leading consultancy firm is seeking a Principal Consultant specialising in CRM & Next-Best-Action Decisioning to join their Edinburgh team. This role demands over 8 years of experience in data-driven marketing and decisioning initiatives. The ideal candidate will oversee customer engagement strategies, ensuring the integration of marketing and technology. The position offers a dynamic environment with the opportunity to influence major brands while mentoring teams and shaping decisioning frameworks. Join this exciting journey in customer-centric marketing transformation.