Junior Brand Manager (12 Month Mat Cover)

Overview

FM104 is Dublin's leading local commercial radio station and the first local licensed commercial broadcaster in Ireland. It has held a dominant position at the top of the market for many years as Dublin's Hit Music station. Designed for 15-34 year old Dubliners, FM104 is the soundtrack to their young, urban lifestyle. Dublin's Q102 caters to a 35-54 audience, offering a carefully curated music mix that blends the best of today's adult contemporary releases with the biggest hits from past decades. With a focus on feel-good listening, Q102 is dedicated to 'Brightening Your Day'.

Your Team

We are the Marketing Team at FM104 & Dublin's Q102, responsible for building, protecting, and growing Dublin's leading radio brands, while delivering integrated marketing campaigns across the portfolio.

Your Role

Reporting into the Head of Marketing, the Junior Brand Manager will support the delivery of the annual marketing strategy across FM104 (our flagship station) and Q102. This is a fast-paced role in a dynamic audio and digital entertainment environment, working closely with internal teams, agencies and commercial partners to deliver impactful campaigns.

Day to day you will

Consumer marketing:

• Develop and execute consumer marketing campaigns to drive audience growth and engagement from ideation to execution.
• Leverage consumer insights, market research and industry trends to identify and capitalise on opportunities for brand promotion and expansion.
• Champion collaboration across all Marketing and key Creative teams to deliver an ambitious and innovative roadmap.

Campaign management:

• Manage the relationship with the creative and media agencies, ensuring clear briefs, timely feedback and alignment on all deliverables and timelines.
• Lead and coordinate projects from concept to launch across multiple campaigns simultaneously.

Partnerships and Commercial collaborations:

• Identify and develop strategic partnerships to enhance brand reach, audience engagement and drive revenue growth.
• Develop props and presentations for internal and external stakeholders.
• Manage partnership agreements, leveraging synergies to create mutually beneficial marketing initiatives.

Digital strategy:

• Monitor and analyse marketing performance metrics, conversion rates, digital campaign performance and engagement KPIs.
• Use insights to optimise campaign performance and inform future planning.

Budget management:

• Support the Head of Marketing in managing marketing budgets across FM104 and Dublin's Q102.
• Track spend and ensure effective use of resources.

Brand activation, Events

• Coordinate station events, including concerts, competition finals, B2B activities, charity initiatives and partnerships.
• Oversee production of all promotional material and merchandise.
• Manage external communications for all stations events, press releases, awards and funding applications.

Stakeholder & Agency management

• Act as a key point of contact for internal stakeholders and external partners.
• Build and maintain strong working relationships across agencies, commercial teams, and broadcast departments to ensure seamless delivery of campaigns.

What we're looking for from you

• Proven experience in a marketing role, with a track record of supporting or delivering campaigns end-to-end
• Strong experience in internal and external stakeholder management
• Excellent communication, presentation, and organisational skills
• Proactive, agile thinker who can respond quickly in a fast-moving environment
• Strong multitasking and project management skills
• Collaborative team player
• Experience working with fast-growing brands
• Experience in a fast-paced, entrepreneurial or media environment

About Onic

Every day our audiences welcome us into their lives and allow us to share their day through. Individually and collectively in every setting and at any time of the day we are their trusted companion. The fusion of the strength of our heritage and our cutting edge innovation enables us to deliver what our communities want, when they want it. We're about connecting and cultivating communities of loyal listeners, online and on-air. With a monthly media footprint of over 10 million across on air and digital we have real broadcast coverage across Ireland. A national network that is proudly local and boldly vocal about what makes you - and us - unique. We know when to turn up the volume and when to dial it back. We're all about celebrating local culture while staying tuned in to global trends. Our fresh, inclusive outlook means we can meet the needs of our local yet diverse communities while still connecting with a savvy, worldly audience. For more check out Onic.ie

At Onic, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace. Certain roles may necessitate additional in-office days; please discuss this with your recruiter for specific requirements.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.

At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and the Apprentice Society.

Benefits

Some of our benefits include:

• 'Bikes for Work scheme
• Up to 60% discount on Harper Collins books
• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• Wide range of training available, plus full LinkedIn Learning access
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year

We are committed to providing an inclusive recruitment process. If you require reasonable adjustments due to a disability or health condition at any stage of your application or interview, please let us know. You can contact us at to discuss how we can support you to perform at your best.