Interim Senior Marketing Manager

Morgan Healey Exclusive

Location: Ideally 2 days per week in London or fully remote

Salary: £50,000 - £70,000 depending on experience

Our client, a leading research intelligence platform, requires an Interim Senior Marketing Manager for a 12 month fixed term contract.

Key Responsibilities

• Take ownership of the marketing strategy and delivery; shaping and executing campaigns that drive brand awareness, adoption and revenue.
• Lead a varied marketing mix including conference promotion, social media, paid advertising, webinars, content creation (case studies, blog posts, thought leadership), email marketing and other channels.
• Monitor and report on campaign performance and ROI, using insights to optimise spend and focus.
• Provide line management and leadership to our marketing executive.
• You'll also collaborate with two additional part time marketing contributors, the design team, and the broader team (e.g. content, product) to deliver high-quality output.
• Get hands on when needed: this is a small team and we value "all hands on deck," whether in planning, execution, or post campaign analysis.

Skills & Experience

• Minimum 5 years of marketing experience, with at least 2 years working in or supporting the science / scholarly publishing / bibliometrics / research impact / Altmetrics / academic policy sector.
• Demonstrable experience across a broad marketing toolkit, content marketing, events/conferences, social media, paid media, webinars, email marketing, and more.
• Strong commercial mindset: you're comfortable tracking metrics and ROI and using data to justify or adjust your marketing strategy.
• Leadership experience, able to manage, mentor and coordinate a small marketing team and work collaboratively across departments.
• Flexibility, agility and a "roll up your sleeves" attitude: comfortable working in a dynamic startup environment where priorities may shift, and willing to be hands on when needed.
• Excellent communication skills, and an ability to translate technical / academic value propositions into compelling marketing messages.