Interim Performance & Demand Generation Manager

We're currently hiring a full-time Performance & Demand Generation Manager, but this will take time. To bridge the gap and accelerate progress against our MQL goals, we're looking for an experienced contractor to:

• Take over paid performance campaigns

• Deliver MQL growth

• Lay down scalable systems in Hubspot, including nurture workflows and lead gen infrastructure, that our permanent hire can pick up and run with.

This is a 3-6month contract

Hybrid/remote from our Brighton office

• Stabilise and improve our paid media performance

• Drive high-quality MQLs to meet growth targets

• Build foundational, scalable lead gen and lifecycle workflows

• Set up HubSpot-based infrastructure (including leveraging in-built AI tools) that drives long-term results
  

Short-term: Stabilise performance

• Audit and optimise paid campaigns (Google Ads, Meta, StackAdapt):

  • Audit current paid media campaigns, recommend budget reallocations, and make improvements to increase MQL pipeline

  • Optimise creative, targeting, bidding, and landing pages to reduce CPL and increase MQLs

  • Set up or improve campaign-level reporting using HubSpot campaign tools and attribution models

• Attribution & reporting

  • Set up or enhance campaign tracking and funnel performance visibility using Hubspot dashboards
    

• Lifecycle email nurture workflows

  • Design and implement automated email journeys for new leads segmented by product interest, persona, or behaviour

  • Apply Breeze Intelligence to surface and act on behavioural triggers, drop-off points, and optimisation opportunities

  • Use HubSpot's AI-powered content assistant for rapid, high-quality copy production
    

• Lead gen workflow automation

  • Build automated lead capture qualification nurture sales hand-off processes

  • Ensure lead routing and enrichment are accurate and documented

  • Integrate lead gen campaigns across webinars, content, and paid acquisition into Hubspot workflows

  • Use Breeze Intelligence and predictive lead scoring to refine targeting and qualification

• Lead scoring model setup

  • Design and implement lead scoring models in Hubspot based on BrightLocal's ICPs.

  • Use a combination of firmographics (e.g., company size, sector), engagement data (e.g., pageviews, email clicks), and intent signals to define scoring logic

  • Leverage Hubspot AI and Breeze Intelligence to support model development and future refinement

  • Align scoring with sales handoff thresholds and pipeline readiness
    

• Conversion rate optimisation (CRO)

  • Run A/B tests on landing pages and lead capture flows

  • Optimise forms, CTAs, and smart content to drive more conversions from existing traffic

  • Deploy personalised CTAs and smart content blocks based on lifecycle stage, persona, or lead score
    

• Measurement & handover

  • Build or enhance dashboards to track MQLs, CPL, ROI, and campaign performance

  • Document all workflows, scoring models, and automation logic for smooth handover

  • Provide a transition report and playbooks for the incoming full-time hire
    

• B2B SaaS experience with strong results in demand generation and paid performance

• Experienced in running multiple paid ad campaigns in Google Ads, Meta, and StackAdapt with proven results of increasing MQLs and reducing CPC and CPL

  • Managed successful ad campaigns targeting a US audience, preferred

    • Experienced in service-related ad campaigns including targeting, positioning, and messaging is advantageous

• Expert-level Hubspot operational user, especially in:

  • Breeze Intelligence

  • Implementing lead scoring model (from scratch)

  • Building and optimising lifecycle automation workflows

  • AI-powered content/email generation

  • Attribution and campaign reporting

• Proven track record managing £XXk+ monthly paid budgets

• Strong project documentation and stakeholder communication skills

• Able to work independently and hit the ground running

• Availability to work in UK timezone or with overlapping hours
  

Deliverables we expect

• Paid campaign audit & optimisation roadmap

• Email nurture and lead gen workflow maps & Hubspot implementation

• Fully implemented lead scoring model aligned to BrightLocal's ICPs

• Attribution and funnel performance dashboard

• Landing page and lead gen asset performance benchmarks

• Documentation and playbooks for campaign setup, scoring logic, routing rules, and handover