Interim Head of Growth Marketing

Posted 3 hours 28 minutes ago by Gofractional

Permanent
Full Time
Marketing & PR Jobs
London, United Kingdom
Job Description
Role Who you are
  • You will have 7+ years B2B SaaS growth marketing experience with proven track record of scaling revenue through multi-channel acquisition, retention optimization, and market expansion strategies
  • You will have demonstrated expertise in marketing automation and AI/ML technologies
  • You will have a proven track record of performance accountability with clear ROI and business impact measurement
  • You will be proficient in optimization techniques and A/B testing methodologies
  • You will have exceptional communication and presentation skills, capable of articulating complex strategies to diverse stakeholders

Desirable

  • Ideally you will have had B2B SaaS experience with understanding of complex customer journeys and stakeholder needs
What the job involves
  • You will develop a comprehensive growth marketing strategy aligned with business goals across the entire customer lifecycle
  • You will own multi-channel digital strategy including paid acquisition, search, email, social media, and display advertising across UK/US markets
  • You will create and execute comprehensive marketing strategies to attract, convert, and expand customer relationships through data-driven marketing, sales and customer team alignment
  • You will establish systematic testing frameworks and growth experimentation culture across all channels
  • You will leverage generative AI tools for scaled content creation, A/B testing, and real-time optimization
  • You will own the website strategy in partnership with Head of Brand and Content
  • You will design self-service conversion pathways that guide prospects from initial awareness through product education to purchase decisions
  • You will own growth metrics, forecasting, and attribution modelling across the entire customer funnel in partnership with Commercial leaders

Compensation & Work Arrangement

  • Salary: £95-115k
  • Senior and Expert level
  • Location: London (2 days a week in office at Worship St, London)