Individual Giving Manager

Location:
Hybrid working - Minimum 40% of working time to be spent in the office based in Welwyn Garden City, Hertfordshire. Includes occasional local, regional and national travel.

Position: Individual Giving Manager

Reporting to: Head of Comms & IG

Direct reports: N/A

Salary: Up to £40,000 per annum (pro-rata for part time)

Hours: 37.5 hours pw. Part time considered. Occasional evenings and weekends

Job purpose:

To lead on the development of the individual giving fundraising programme, prioritising
the most effective activities to deliver income targets, on time and within budget
To drive long-term sustainable growth of our individual giving income through effective
donor recruitment, conversion, stewardship and development

Key Responsibilities:

Budget Management

• With the Head of Comms & Individual Giving, set annual budgets and programmes of activity, actively monitoring performance against these and adapting approach as necessary
• Plan, monitor and control expenditure as appropriate and manage income against set budget, KPIs; providing regular revised projections and narrative for the Senior Leadership Team and trustees as required
• Analyse individual giving performance, reporting as required and using the results to improve practice, including evaluation of cost effectiveness and sustainability

Communicating and Building Relationships

• Cultivate and steward meaningful relationships with individual donors to maintain their engagement and support and ensure a stable and growing donor base
• Create compelling fundraising materials and appeals targeted at individual donors
• Provide excellent donor stewardship through timely acknowledgement of gifts, personalised communication and recognition efforts
• Develop and deliver a plan of regular communications for recurring givers and high-value donors
• Represent the charity at Willow or third-party events, to promote fundraising products and talk to potential supporters about ways they can get involved
• Manage relationships with suppliers, agencies and partners

Data Management

• Utilise the charity database (RE NXT) to track donor interactions, manage gift processing and generate reports for analysis and decision-making
• Work with the Finance team, Data & Insights Officer and Supporter Engagement Officer to ensure accurate data recording
• Use data to identify areas of prospective growth and build plans to deliver these
• Adopt a data-led fundraising approach, segmenting data and using supporter journeys to maintain engagement and speak to people about the right products for them
• Monitor data attrition and implement measures to mitigate disengagement

Qualifications, Knowledge & Experience

• Demonstrable experience in Community Fundraising of at least 1-3 years
• Experience in managing staff and/or volunteers
• Proven record of accomplishment in delivering and meeting targets
• Self-motivated and able to work on own initiative
• Well organised with attention to detail
• Ability to inspire and influence others to support Willow
• Ability to develop, motivate and manage individuals and groups of individuals
• Ability to manage several projects and tasks simultaneously and skilled at prioritising
• Excellent verbal, written and presentation skills
• Effective negotiating and influencing skills
• Strong numeracy skills and ability to forecast and analyse fundraising results
• Decisive and quick problem solver with the ability to adapt easily to change
• Innovative outlook and a willingness to suggest new ideas.
• Experience of producing fundraising reports for activity and outcomes
• Proven experience in delivering timely fundraising campaigns and initiatives
• Fundraising database experience - preferably Raiser's Edge

Other

• Regular travel across the county will be required. Willing to work flexibly, including evenings and weekends as required.
• Full driving license and access to a car

Please apply by submitting your CV and a short supporting statement, giving examples of previous experience and telling us why you think you would be a good fit for this role. Your CV and supporting statement should be emailed to emailprotected

CVs without a supporting statement will not be considered. We acknowledge that AI may be used to help with your application. However, we do expect the experience, knowledge and skills to be personalised. Failure to do so may result in your application being rejected.

We may review, shortlist and interview candidates prior to the closing date so encourage candidates to apply as soon as possible

Download the job pack for this role below: