HubSpot Marketing Operations Specialist

Job Description:

We are seeking a skilled and experienced HubSpot Marketing Operations Specialist to join our team. The ideal candidate will have 3-4 years of hands-on experience with the HubSpot CRM and a strong understanding of CRM best practices and operations, as well as a proven track record in developing and executing growth marketing strategies and lead generation programs (both organic and paid), leveraging HubSpot's tools to drive customer acquisition, engagement, and retention.

Key Responsibilities:

• Manage and Optimize HubSpot CRM: Oversee the day-to-day operations and maintenance of the HubSpot CRM and automation workflows that support scalable and efficient marketing operations, ensuring data integrity, system configuration, and user management.
• Utilize HubSpot CRM and marketing automation tools to optimize campaigns, manage customer data, and improve lead generation.
• Implement Workflows and Automations: Design, implement, and maintain workflows and automation processes to streamline business operations, improve efficiency, and enhance campaign effectiveness.
• A/B Testing: Support marketing teams to conduct A/B tests to validate hypotheses and improve campaign effectiveness.
• Data Analysis and Reporting: Generate and analyze marketing data to identify trends, insights, and opportunities for optimization. Provide regular reports on campaign performance and ROI, and make recommendations for next steps.
• User Training and Support: Provide training and support to team members on HubSpot functionalities and best practices.
• Integration Management & Maintenance: Manage integrations between HubSpot and other business tools to ensure seamless data flow and process alignment. Identify and troubleshoot technical issues in automation workflows and integrations.
• Conduct quarterly audits of forms, lists, maintain lead scoringAdvanced segmentation and list management in order to develop hyper targeted lead generation actvities
• Compliance: ensure compliance with data privacy regulations such as GDPR in marketing campaigns.
• Collaborate with Cross-Functional Teams: Work closely with product, marketing and go-to-market teams to align marketing efforts with business goals.
• Optimize Marketing Funnels: Manage and optimize marketing funnels to maximize conversion rates and customer retention.
• Process Improvement: Continuously evaluate and improve CRM processes to enhance user experience and operational efficiency. Stay updated on HubSpot feature updates and industry best practices to continually enhance marketing automation strategies.

Requirements:

• Experience: 3-4 years of experience working with HubSpot CRM in marketing automation
• Technical Skills: Proficiency in HubSpot CRM, including workflows, custom reports, and integrations.
• Analytical Skills: Strong analytical skills with the ability to interpret data and provide actionable insights.
• Communication Skills: Excellent verbal and written communication skills.
• Preferred languages: English
• Problem-Solving: Ability to troubleshoot and resolve technical issues related to the CRM.
• Team Player: Ability to work collaboratively with cross-functional teams.

Preferred Qualifications:

• Certifications: HubSpot certifications are a plus.
• Experience with Other CRMs: Experience with other CRM systems is beneficial (Microsoft Dynamics)
• Project Management: Experience in project management and process improvement.