Head of SEO, PPC & Performance (B2B)

Head of SEO, PPC & Performance (B2B)

Department: Marketing

Employment Type: Permanent

Location: Manchester, UK

Reporting To: Commercial Director

Description

Empowering organisations to achieve their highest potential. At ISOQAR, we draw on our experience, knowledge, and ambition to empower organisations to achieve their highest potential. Through a portfolio of progressive solutions, we work with customers to strengthen their business through ISO certification, ISO training and consultancy, all delivered by our inhouse expertise.

As Head of SEO, PPC & Performance, you will be accountable for increasing qualified organic and paid search traffic, improving conversion rates, and connecting website performance directly to pipeline and revenue outcomes. You will own the SEO, PPC (paid search), and website performance strategy end to end, setting clear priorities and delivering measurable results. Working closely with Digital, Content, Sales, and RevOps, you will ensure the website functions as a high performing B2B demand generation engine, underpinned by strong technical foundations, robust measurement, and continuous optimisation.

What that means day to day

• Build and execute a comprehensive SEO strategy focused on growing non brand visibility and qualified organic demand.
• Lead technical SEO improvements, including indexation, site architecture, structured data, performance optimisation, and release governance.
• Own the content SEO programme, including opportunity mapping, content briefs, optimisation, refresh cycles, and performance measurement.
• Run a structured CRO programme to improve conversion rates across priority journeys, landing pages, and key user flows.
• Own the PPC (paid search) strategy and execution to drive qualified demand, aligned to commercial priorities, ICPs, and target accounts.
• Build, manage, and optimise Google Ads (and other relevant platforms) account structure, keywords, audiences, ad copy, and landing page alignment to hit CPL/CAC and pipeline targets.
• Own paid search budgets, pacing, and forecasting; produce clear performance reporting (spend, efficiency, leads, pipeline, revenue) with insights and actions.
• Run structured experimentation across ads and landing pages (messaging, offers, forms, layouts) to improve conversion rate, quality, and cost efficiency.
• Ensure end to end measurement for PPC, including conversion tracking, tagging governance, and CRM integration in partnership with RevOps.
• Implement and maintain robust tracking, dashboards, and reporting that clearly connect website activity to CRM pipeline and revenue.
• Create and maintain a prioritised SEO and website performance roadmap, delivering consistently in collaboration with internal teams.
• Reduce reliance on external agencies by bringing SEO, PPC, and web performance best practice in house through documentation, standards, enablement, and (where required) specialist hiring.

What you'll need to be successful

Essential:

• Proven experience leading SEO and web performance for a B2B lead generation website.
• Strong technical SEO track record with the ability to partner effectively with Engineering and development teams.
• Demonstrable CRO and experimentation experience.
• Confident use of GA4 and Google Search Console to diagnose issues and measure performance.
• Hands on PPC experience (Google Ads), including campaign build, optimisation, budget management, and performance reporting.
• Understanding of paid media tracking and attribution basics (conversion tracking, UTM discipline, and connecting lead sources to pipeline in CRM).
• Clear and confident communicator, able to translate data into decisions and align stakeholders across the business.

Desirable:

• Experience working in regulated, trust led, or high consideration B2B sectors.
• Strong copy and messaging instincts, particularly for landing page and conversion optimisation.
• Experience beyond Google Ads (e.g., Microsoft Advertising, LinkedIn Ads) and managing B2B lead gen/ABM aligned paid search programmes.
• Experience building or developing a small in house growth or web performance function.

What you'll get in return

ISOQAR has a hybrid workplace policy, where you will work from the office 3 days per week. We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work and below are some of the perks and benefits we offer:

Personal Health & Wellbeing / Benefits

• Enhanced Parental Leave
• Generous annual leave
• Healthcare Plan
• Annual Giving Day - an extra day to give back to yourself or your community
• Cycle to work Scheme

Future Planning

• Pension scheme with employer contributions
• Life Assurance - 3X base salary
• Rewards Program - access to discounts and cashback
• LinkedIn Learning License for upskilling & development

ISOQAR is proudly an equal opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.