Head of Sales - FMCG

Head of Sales - UK Launch Household Paper Brand

London (Hybrid) FMCG Household & Personal Care Competitive Salary + Bonus + Benefits

We're working with a fast-growing international FMCG business that's launching a premium household paper brand into the UK market, and they're looking for a dynamic Head of Sales to lead the charge.

This is a rare opportunity to spearhead the UK launch of a well-established global brand, backed by a major consumer goods group. If you're a commercial leader with a passion for building brands and winning business, this one's for you.

Why This Role Stands Out

• Lead the UK launch of a premium household paper brand
• Build and scale a new sales function from the ground up
• Join a high-growth business with global backing and entrepreneurial spirit
• Shape strategy, secure major listings, and drive national expansion

The Brand

• Market leader in its home country with over 50 years of heritage
• Sold in 60+ countries across Europe, the Middle East, Africa, and Asia
• Known for high-quality toilet paper, paper towels, facial tissues, and more

Your Mission

As Head of Sales, you will:

• Develop and execute the UK sales and route-to-market strategy
• Win listings with major retailers (e.g., Tesco, Asda, Sainsbury's) and wholesalers
• Build and lead a high-performing sales team
• Negotiate joint business plans and trading terms
• Collaborate cross-functionally to ensure brand alignment and availability
• Deliver ambitious revenue, distribution, and profit targets
• Represent the brand at trade shows and industry events

What You Bring

• 8+ years of FMCG sales experience (household, hygiene, or grocery preferred)
• Proven success launching or scaling brands in the UK retail/wholesale space
• Deep knowledge of UK retail and route-to-market dynamics
• Strong leadership, negotiation, and relationship-building skills
• Entrepreneurial mindset with a hands on approach

What's on Offer

• A high impact leadership role reporting to the UK Commercial Director
• The chance to shape a new category within a growing international business
• Competitive base salary, bonus, car allowance, pension, and benefits
• Hybrid working: home based with 4 days/month in a London office

If you're ready to lead one of the most exciting FMCG launches in the UK, we'd love to hear from you.

Contacts

• UK & Europe:
• Middle East + Asia: