Head of Product Marketing
Posted 4 hours 31 minutes ago by Breathehr
Located in vibrant Horsham, Breathe isn't your typical SaaS business. Private equity owned, well-funded, with over 17,000 customers and an average 6 years' LTV (a rarity in the SaaS industry), Breathe is the number 1 HR Software for SMEs in the UK. But there's more to it - our work culture is award-winning, with talented people committed to driving impact while having fun together. We're proud of our track record of success, but we're even more excited about what the future holds for us. As part of the ELMO UK Group, you will drive strategy across three distinct businesses: Breathe, ELMO UK, and Rotageek.
Our Values: What We Live By- People First: Every decision we make is about our people. We ARE the people-first company.
- Be Better Tomorrow: Every day, we challenge ourselves to learn, grow, and improve-individually and as a team.
- Strive with Impact: Every action we take makes a difference-to our employees, our customers, and our business.
- Seek Out Efficiency: We scale smart. We innovate. We find ways to work better, not harder.
We're looking for a brilliant and commercially minded Head of Product Marketing to lead how our products show up in the world, ensuring they land with clarity, relevance, and commercial impact. This is a key leadership role responsible for driving the product marketing strategy across the entire UK Group, which consists of three distinct businesses: Breathe, ELMO UK, and Rotageek. You will be essential for driving success across all acquisition, upsell, and cross-sell channels, managing a team, and working closely with senior leaders across Sales, Product, and Growth to deliver measurable commercial results. This role requires someone confident running go-to-market (GTM) launches end-to-end and who understands how customers buy in SaaS.
What You Will Be Doing- Lead Go-to-Market (GTM) Strategy: Own and execute the end-to-end GTM plan for new products, features, and propositions to achieve our commercial goals.
- Drive Product Messaging and Positioning: Shape how we talk about our products, translating technical roadmap items into clear, customer-ready messaging that resonates with our audience.
- Lead Upsell and Cross-Sell Initiatives: Develop and lead the positioning and messaging for upsell and cross-sell initiatives, collaborating closely with customer success teams to drive growth within our existing customer base.
- Enable Sales and Customer Success: Develop and deliver high-impact content, tools, and training sessions-from pitch decks to one-pagers-to support our GTM teams.
- Champion the Voice of the Customer: Actively gather and apply customer insights to inform all our marketing efforts, from messaging to pricing strategies.
- Lead and Develop the Team: Manage and coach your direct reports (Product Marketing Manager and Customer Marketing Manager) to support their professional growth and scale the team's impact.
- Information Security: Maintain awareness of and be compliant with information security protocols in relation to your job role and handling of any data.
- The Right Experience: 5+ years of B2B SaaS product marketing within a fast-paced, high-growth environment.
- Proven Leadership: Essential experience building and leading a team with a thoughtful approach to coaching and feedback.
- Strong Commercial Acumen: A clear understanding of how to connect messaging to business outcomes like acquisition, adoption, and revenue.
- Strategic & Collaborative: Proven ability to work cross-functionally and align teams. You are proactive and skilled at setting clear priorities for senior stakeholders.
- Data-Driven: Confident in using data and analytics to inform strategy and action.
- Outcome-Focused: You focus on what drives value for the business, and thinking about how product marketing contributes to growth and revenue.
- Customer-First: You stay close to our customers' problems and speak their language, not ours.
- Team Player: You work brilliantly across teams, bringing people together and aligning them around a clear plan.
- Curious & Proactive: You spot opportunities, ask great questions, and take the lead to make things happen.
- Clear Communicator: You simplify the complex and know how to land a message that sticks.
- Experience working across multiple brands or product lines.
- Experience in HR tech, workforce management, or selling to SMEs.
- Exposure to pricing and packaging strategy.
- Competitive Salary + up to 10% Company Bonus
- Time Off - 25 days holiday + your birthday off! (You can also buy additional days!)
- Hybrid Working - Split your time between home and office (Our offices are located in Horsham, West Sussex & London Waterloo).
- Private Medical Insurance - Includes dental, optical, and mental health cover.
- Life Insurance - 2x salary.
- Matched Pension - Salary exchange with 5% employer contribution.
- Access to unlimited Professional Coaching - More Happi.
- Volunteer Days - 2 per year to give back to the community.
- Dog-Friendly Office - Bring your four-legged friend!
- Access to Mintago - Exclusive financial wellbeing through discounts and expert advice.
Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. Breathe is a place where everyone can grow. So, however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.