Head of Marketing Business Services UK

Head of Marketing

18-month Fixed Term Contract - Maternity Cover
Full time: 35 hours per week
Salary: £63,000 to £66,000 + benefits package
Home based in England, Scotland or Wales with occasional national travel

About the role

The Head of Marketing will be accountable for working with key stakeholders across the Enginuity Group to develop and execute marketing strategies to promote Enginuity Group and its products/services and enable the business to achieve its strategic goals. This role requires a creative, data-driven, and collaborative professional with a proven track record in marketing strategies and approaches. The Head of Marketing will be responsible for managing a team of marketing specialists and ensuring the successful implementation of marketing campaigns to drive brand awareness, customer acquisition, and revenue growth. This role will lead the marketing department to deliver the marketing strategy, supporting the business to achieve our ambitious business plans and strategic objectives.

What you'll be doing Strategy Development

• Collaborate with key stakeholders to develop and refine and deliver the overall marketing strategy for Enginuity and EAL ensuring alignment with Charitable Objects, business objectives and target audience needs audience needs.

Customer Acquisition

• Develop greater understanding of target markets and new opportunities through insight, analytics and data.
• Mapping Customer Journeys and identifying customer touchpoints to understand moments of truth and pain points with the business.

Campaign Planning and Execution

• Lead the planning and execution of integrated marketing campaigns across various channels, including digital, social media, email marketing, content marketing, and traditional advertising.

Channel Management

• Ensure content is aligned to strategy and channel including website, socials, traditional channels.
• Drive best practice on our digital channel approach and align ongoing web development to our strategy.

Market Research

• Conduct market research and competitor analysis to identify opportunities, trends, and potential threats to the business.
• Use data-driven insights to make informed marketing decisions.

Budget Management

• Manage the marketing budget, allocate resources effectively, and monitor expenses to ensure cost-effective campaign execution.

Content and PR Strategy

• Develop and oversee the content marketing and PR strategy in partnership with the Content Lead and PR Consultant.
• Ensure SEO is part of the strategy and outputs delivers against our marketing plans and wider business needs.

Performance Analysis

• Analyse marketing campaign performance using key metrics and KPIs.
• Using insights to refine strategies and improve campaign effectiveness continually.

Brand Management

• Ensure brand consistency across all marketing materials and channels and safeguard the company's reputation.
• Identify opportunities to showcase and maximise our brand at leading industry events and across digital platforms.
• Create a strategy to recognise our people, the achievements and contributions to Education, Skills and the Engineering and Manufacturing sectors.

Stakeholder Collaboration

• Collaborate with cross-functional teams, including sales, policy, charity, engagement, product development, and customer support, to ensure marketing initiatives align with overall business goals.

Vendor and Agency Management:

• Work in partnership across our relationships with external marketing agencies, freelancers, and vendors to meet delivery successful campaigns or projects.
• This includes long-term management of our PR consultant.

Leadership

• Role model our values and behaviours, and develop the marketing team

What we're looking for

• Proven experience in a Marketing Manager, Head of Marketing or similar position
• Demonstrable experience of developing and executing Marketing Strategies
• Proficiency in marketing tools, CMS, web development and analytics platforms
• Ability to generate and interpret key metrics to get insight into the health of a brand's community.
• Exceptional communication skills, both written and verbal.
• Strong project management skills
• Proven experience of working with external PR resource to deliver effective campaigns
• Experience of leading a Marketing function through a team of marketing specialists and agencies

Other skills which would be desirable however not needed to apply for the role

• Marketing Degree or equivalent qualification
• Experience managing or collaborating on policy communication campaigns

Working for EAL/Enginuity Group

We offer a supportive work environment and a comprehensive benefits package.

Equity, diversity and inclusion are integral to everything we do, and we are committed to being an inclusive workplace where all colleagues feel valued and able to be themselves. We actively encourage applications from people of all backgrounds, identities and experiences.

Many of our team work flexibly, and we would be happy to discuss how flexible working could work for you and the business. If you are shortlisted for interview, please let us know so we can explore this together.

We also welcome discussions about any reasonable adjustments that may support you throughout the recruitment process.

Remote/home based working at Enginuity

Your working hours will be 35 per week, working 9am until 5pm with a 1 hour lunch.

As a home-based employee you will fulfil your job responsibilities from home. Interactions with work and colleagues will be from a virtual environment. Depending on your role you will be required to either have some occasional travel or UK national travel. This travel will be required to allow you to fulfil different parts of your role and to meet colleagues on a quarterly basis. Other meetings that might require you to travel are events such as all colleague away days, training, and project work. Please review the advert to gain this insight to how much travel is expected. Also, ask at interview stage to confirm the frequency of travel and distance.

The company will provide you with the IT equipment required to carry out your role but it is a requirement that you provide all the necessary facilities for working from home; including broadband, home office, desk and chair.

Our benefits include:

• Competitive externally benchmarked salaries
• A defined contribution pension (4.5% employer/employee contribution).
• 25 days paid holiday (increasing after 1 years' service to 26 days and 2 years to 27 days), plus bank holidays.
• 3 additional paid days for company shutdown over Christmas and New Year
• A holiday buy scheme - option to buy up 5 days extra days holiday per year
• Life assurance of 2x your salary
• A Healthcare Cash Plan so you can claim back the costs of everyday health care such as dental, optical and physiotherapy. Plus, a virtual 24 hour GP service.
• Paid membership of a Professional Body to support your continuous development.
• An Employee Assistance Programme offering free confidential advice and support
• Wellbeing programmes, access to a free wellbeing website and wellbeing app
• Paid time off to volunteer in your local community or to support wider charitable causes
• A comprehensive discounts and benefits scheme, with discounts at many high street and online retailers
• Enhanced maternity, paternity, shared parental, adoption and dependant leave
• Access to training and development opportunities

About Us

The Enginuity Group exists to find new ways to close skills gaps in UK engineering and manufacturing in order to create a more productive sector at the forefront of designing, making and maintaining the solutions to society's greatest challenges. Enginuity is a charity that has created a 'common language' for engineering and manufacturing occupation and skills data, to help employers have the right skills at the right time to adapt faster to change.

• support engineering and manufacturing employers in discovering new sources of skills;
• provide insights and recommendations on the skills that are increasingly in demand so businesses, sectors and government can plan ahead;
• and alongside EAL, the Enginuity Group's specialist Awarding Organisation, End Point Assessment Organisation and skills partner for industry, connect organisations to ensure technical education is fit for purpose and keeps pace with changing industry needs, new technologies and the net-zero transition.

Further Information

If you have any questions, a request for further information, or would like to request this information in an alternative format, our Recruitment Team will be happy to help. Email us at .

As part of our commitment to diversity, equality, and inclusion, you'll receive our Equal Opportunities Survey. We'd greatly appreciate it if you could take a few minutes to complete it - it helps us monitor and improve our recruitment practices.

We're unable support UK relocation or to sponsor a visa for this role.

Depending on the volume of applications, the closing date for this position may be extended or brought forward.