Head of Marketing and Recruitment

Head of Marketing and Recruitment Salary: £60,000 + OTE up to £90,000

Contract: Full-time Permanent
Location: UK-based (National travel required)

Are you a strategic, creative, and commercially minded marketing leader ready to lead transformational growth?

We are looking for an exceptional Head of Marketing and Recruitment to lead a dynamic marketing function through its next exciting phase of development and national expansion.
In this high-impact leadership role, you'll build and deliver powerful, fully integrated campaigns to connect with Gen Z audiences, drive student recruitment, and elevate brand visibility across digital and offline platforms. You'll oversee brand communications, digital strategy, CRM engagement, outreach campaigns, and recruitment operations - all while playing a key role in the organisation's future growth as new campuses open across the UK.

Key Responsibilities Strategic Leadership

• Develop and deliver a national marketing and recruitment strategy aligned with expansion plans.
• Report regularly to senior leadership with insights, analytics, and performance metrics.
• Inspire and manage a cross-functional marketing and recruitment team across content, digital, CRM, events, and outreach.

Campaign & Digital Strategy

• Lead the execution of high-impact marketing campaigns across PPC, SEO, paid social, email, and offline channels.
• Ensure creative output and messaging align with brand identity and audience needs.
• Oversee digital presence, including website UX, SEO, and performance improvements.

CRM, Data & Analytics

• Lead the CRM strategy, incorporating segmentation, personalisation, and automation.
• Monitor campaign performance and ROI using tools such as Google Analytics, Power BI, and Semrush.
• Use insight and data to refine marketing decisions and improve conversion outcomes.

Brand, Content & Outreach

• Evolve a consistent and compelling brand voice across all channels.
• Drive social media strategy, influencer engagement, and content creation.
• Support student recruitment campaigns, open days, school partnerships, and outreach events.

Team Leadership

• Line manage the marketing and recruitment team, setting KPIs and leading performance reviews.
• Foster a high-performance, collaborative, and creative culture.
• Lead on professional development and support future team growth planning.

About You Essential Experience & Skills

• Proven senior-level marketing and recruitment experience, ideally within education or a youth-focused industry.
• Track record of managing high-performing teams and delivering strategic campaigns.
• Expertise in digital marketing, CRM systems, campaign planning, and analytics.
• Deep understanding of modern student recruitment journeys and audience engagement strategies.
• Excellent communication and stakeholder management skills.

Desirable

• Experience in fast-paced, brand-led environments.
• CIM or equivalent professional qualification.
• Familiarity with marketing automation, digital accessibility standards, and content ecosystems.

Why Apply?

• Opportunity to shape a growing national brand in the education sector.
• Strategic leadership role with autonomy and influence at senior level.
• Generous salary and OTE potential of up to £90,000.
• Fast-moving, creative environment with real scope for innovation and career growth.

How to Apply To apply, please contact Michael at KC Group: