Head of Marketing
Posted 4 hours 22 minutes ago by Alternatives
Our client is one of Ireland's leading professional membership organisations, representing thousands of members nationally and internationally while supporting education, professional development, and industry leadership. They are now seeking an experienced Head of Marketing to join their team on a 9-month fixed-term contract.
Reporting into the Executive Head of Strategy, Marketing & Commercial, this is a senior leadership role responsible for shaping the organisation's marketing strategy, strengthening brand positioning, and driving strategic planning. Working closely with the executive team, you'll lead a high performing marketing function while using insight, data, and digital channels to deliver meaningful engagement across members, students, and key stakeholders.
Core duties of the Head of Marketing will include:- Leading the organisation's brand, marketing, and strategic planning functions
- Developing and delivering integrated marketing campaigns across education, membership, and commercial programmes
- Driving brand positioning and ensuring consistency across all marketing and communications
- Partnering with senior leadership on strategic planning and annual business priorities
- Leading research, customer insight, CRM, and analytics to inform marketing strategy
- Managing agency relationships, strategic partnerships, and key stakeholder engagement
- Overseeing budgets, performance reporting, and continuous marketing optimisation
- Leading and developing a high performing marketing team
- 8+ years' experience in senior marketing, brand, or communications roles, must include people management, and 3-5 years at supervisory or management level
- Proven success developing and delivering strategic, integrated marketing programmes
- Experience partnering with senior leadership to shape business and marketing strategy
- Strong expertise in brand management, digital marketing, CRM, customer insights, and analytics
- Commercially minded with experience managing budgets and measuring marketing performance
- Excellent leadership, stakeholder management, and communication skills
- Experience within a membership organisation, education, professional services, or regulated environment would be advantageous
- Salary: €90,000
- Benefits included
- Hybrid working
- 9-month fixed term contract
- Opportunity to lead a well established marketing function within a highly respected national organisation
Please note - this role is based in Dublin 2 with a hybrid working model.