Head of Marketing

Head of Marketing

Department: Build to Rent

Employment Type: Fixed Term - Full Time

Location: Vauxhall, London

Description

Berkeley Living is a dedicated rental offering from the Berkeley Group, combining five decades of expertise in creating high quality homes and communities with a forward looking approach to modern living. Established to redefine the rental experience, Berkeley Living delivers homes of exceptional design and craftsmanship, supported by an unwavering commitment to service, care, and attention to detail.

Our developments are located within established, well connected Berkeley communities, ensuring residents enjoy not only beautifully designed apartments but also thoughtfully curated public spaces, amenities, and excellent transport links. Every element has been considered to provide a seamless, stress free experience, where flexibility meets the reassurance of a trusted and responsible landlord.

At the core of Berkeley Living is a belief that renting should be as effortless as it is rewarding. We remove complexity, anticipate needs, and foster welcoming environments where individuals can feel truly at home. In doing so, we set a new benchmark for renting - one that prioritises quality, integrity, and excellence at every stage.

We are launching 6 schemes in 2026, based in Wood Green, Greenwich, Hendon, Slough, Wembley and Staines.

Key Responsibilities

We are seeking a highly strategic and innovative Head of Marketing to lead our brand strategies - to elevate brand awareness, which in turn will drive occupancy and revenue. This role will work closely with the operations, leasing and property teams, to ensure marketing efforts are aligned across the portfolio to deliver exceptional, seamless renting.

• Develop, lead and implement marketing strategies across the Berkeley Living portfolio.
• Oversee the overall marketing budget, working closely with the Head of Operations and Finance Director to predict projected spend and forecast for future communities joining the portfolio. This includes raising of POs and receipting of invoices to ensure budget is being adhered to.
• Brand management including defining brand positioning, messaging and identifying channels to build awareness.
• Oversee the creation of marketing collateral including print, out of home, digital assets and other advertising campaigns.
• Collaborate with the wider Group marketing teams to align marketing efforts with existing development brands and activities.
• Build strong relationships with internal stakeholders to ensure streamlined approach to overall development and corporate branding.
• Brief and manage external agencies to ensure timely delivery of marketing tools to support the leasing process including - photography, videography, brochures, out of home and digital advertising collateral in partnership with Head of Digital.
• Regular monitoring of market trends to ensure we stay ahead of the marketing, creating a dynamic marketing approach.
• Continuous interrogation of data insights to ensure we optimise spend and drive and maximise ROI.
• Management of marketing manager, providing guidance, leadership and setting appropriate KPIs for their personal and professional development.
• Working closely with our furniture provider(s) to agree interior design look and feel to ensure the smooth delivery of show apartments for each community.
• Overall organisation of key dates of delivery as part of an overall portfolio execution plan.
• Collaborating with our Head of Digital to ensure seamless management of our media schedule - including providing data insights to allow for dynamic reacting to market trends.
• Assisting the management teams of each community by providing them with any required marketing collateral.
• Continuous improvement of brand and digital strategy.
• Conduct regular community visits to ensure collateral has been installed as per requirements and looking its best.
• Act as overall brand guardian - ensuring all Berkeley Living colleagues implement the brand protocols at all times.

This position is offered on a 6-12 month fixed term contract, with the potential for a permanent appointment subject to business requirements.

Skills, Knowledge and Expertise

• Experience in property sector advantageous and launching a business to market is key.
• Strong organisational skills with track record of results driven success.
• Able to manage multiple projects efficiently and delegate / brief support as needed. Ability to manage own deadlines and take ownership, regularly reporting progress updates to line manager.
• Experience creating and executing strong marketing plans to hit set targets.
• Budget experience and familiar with reporting and cash flow management.
• Experience building presentations and presenting confidently. A confident communicator, used to presenting to varied audiences.
• Exceptional eye for detail with strong time and project management skills. A reasonable "perfectionist" who's passionate about getting the job right.
• Outgoing and confident outlook with a willingness to get stuck in.
• Problem solver with good ideas who uses initiative and is proactive.
• A good professional approach to work and able to adapt between informal and formal settings.
• Up to date with current brands and lifestyle trends.
• Confidence to raise concerns and ask questions as needed. Proactive and looks for answers rather than waits for them to ensure projects progress efficiently, and reports updates to keep team in the know.
• Agile and able to work to tight deadlines. Able to work reactively as needed, to focus on key priorities as day requires.
• Good grammar and experience producing comms and copywriting.
• An ability to think strategically and come up with marketing ideas, ability to understand market trends and respond to customers' wants and needs.
• Proven track record of delivering high quality marketing campaigns and able to report on ROI.

This role is based in Vauxhall, with site travel required

Benefits

• 25 days annual leave, increasing with service to 33 days.
• Health and wellbeing benefits including Private Medical Insurance.
• Lifestyle benefits including access to an online discount platform.
• Berkeley Foundation volunteer day.
• Private pension plan.
• Group life assurance.

The standard default full time working hours in the office are 8am 5pm with core working hours 9am 4pm.

Internal applicants: If you're an internal applicant, please ensure you've informed your line manager of your intention to apply for this position.