Head of Marketing - Naturecan Clinic

Overview

NATURECAN CLINIC

Head of Marketing

Location: Remote (UK-based) - occasional in-person meetings

Reports to: Operations Director

Type: Full-time, permanent

Salary: Competitive, based on experience

Sector: Regulated healthcare - medical cannabis

Business context: Part of Naturecan Group, operating in 65+ countries

About Naturecan Clinic

Naturecan Clinic is a UK-based medical cannabis clinic focused on delivering safe, effective and patient-centred cannabis-based treatments. As part of the Naturecan Group, a wellness and CBD business operating across 65+ countries, we combine clinical expertise, pharmacy infrastructure and digital innovation to improve patient outcomes within a regulated healthcare framework.

Our medical cannabis operations span both the UK, Germany and Australia, giving us a unique position as an international operator in regulated cannabis healthcare with learnings, infrastructure and brand equity that crosses borders. We are building a scalable, digital-first clinic model designed to improve access, experience and long-term patient care. Our mission is simple: put patients back in control of their health journey.

The UK medical cannabis market is still early but growing quickly, with increasing patient awareness and a number of digital-first clinics competing for acquisition. Marketing in this space requires navigating strict regulatory constraints while building trust with patients and doctors.

This is an early-stage opportunity. You will be our first senior marketing hire in the UK, building the function from the ground up in a competitive and fast-moving market. That means genuine ownership, real commercial impact, and the chance to define how a regulated healthcare brand grows, with the backing of an international group that has already done it elsewhere. In the first 12 months, the focus will be on building a scalable patient acquisition engine, strengthening organic demand through SEO and content, developing compliant marketing playbooks within the UK regulatory framework, and improving the patient conversion journey.

The Role

This is a senior leadership position reporting directly to the Operations Director. You will own the entire marketing function, spanning brand, performance, lifecycle, website optimisation, PR and offline initiatives and be accountable for commercial results from day one.

You will join at an early and exciting stage of expansion, with the opportunity to shape strategy and execution across performance marketing, SEO, social, content, CRO, PR and CRM. You will set clear direction while remaining close enough to execution to maintain high standards and pace.

One important context: all marketing activity at Naturecan Clinic must comply with MHRA Blue Guide advertising restrictions for prescription-only medicines (POMs). Medical cannabis is a Schedule 2 controlled substance and a POM - you cannot advertise the product to the public. You will market the clinic as a healthcare service, not its medicines. Experience navigating this kind of regulatory constraint is a significant advantage; comfort learning it quickly is essential.

Key Responsibilities

• Strategic Leadership
• Define and own the overall marketing strategy aligned to commercial growth targets
• Build integrated marketing plans across brand, acquisition, retention and reputation
• Set clear KPIs across all channels and ensure accountability
• Develop quarterly roadmaps and budget allocation strategies
• Performance & Growth
• Oversee paid search, paid social, SEO and content performance
• Optimise channel mix for CPA, patient acquisition and revenue growth
• Lead full-funnel strategy from awareness through conversion and retention
• Improve reporting, forecasting and attribution modelling
• Identify new growth opportunities and scale proven initiatives
• Website & Conversion Optimisation
• Own website performance, UX and conversion strategy
• Develop and manage a structured CRO roadmap (landing pages, funnels, CTAs, forms and patient journeys)
• Align website messaging with brand positioning and regulatory requirements
• Work closely with product and development teams to enhance patient experience
• Social & Content
• Oversee organic and paid social strategy across the full patient journey
• Ensure content supports patient education, SEO growth and brand authority
• Guide creative testing and messaging consistency
• Maintain alignment across all patient-facing channels
• PR & Communications
• Lead PR strategy to strengthen Naturecan Clinic's authority in regulated healthcare
• Align messaging across earned, owned and paid channels
• Support compliant communication in a sensitive and evolving regulatory landscape
• Email & Lifecycle Marketing
• Own CRM and lifecycle strategy, onboarding, repeat prescriptions, retention and reactivation
• Improve segmentation, automation and personalisation
• Drive improvements in conversion rate and patient lifetime value
• Ensure email strategy aligns with broader campaign activity
• Offline & Brand Marketing
• Oversee relevant offline initiatives including partnerships, events and educational materials
• Ensure consistent brand presentation across physical and digital touchpoints
• Leverage the wider Naturecan Group brand including shared assets, audiences and international learnings where appropriate and compliant
• Governance & Compliance
• Ensure all marketing activity complies with MHRA Blue Guide advertising restrictions for prescription-only medicines
• Stay ahead of platform policy changes (Google Ads, Meta, TikTok) in the medical cannabis sector
• Stay current with regulatory developments and identify ways to scale safely within a compliance-heavy market
• Partner with clinical and legal teams to ensure all patient-facing content is reviewed and approved

What We're Looking For

• Essential
• 5+ years' experience in digital marketing, spanning performance and brand
• Proven experience leading multi-channel marketing teams
• Strong commercial ownership of revenue and acquisition targets
• Deep knowledge of SEO, paid search, paid social and CRO
• Experience with CRM, automation and lifecycle marketing
• Strong analytical and reporting capability
• Comfortable working in regulated sectors - healthcare experience preferred
• Hands-on mindset with genuine strategic capability
• Clear communicator with experience presenting to senior stakeholders
• Highly organised, detail-oriented and comfortable with ambiguity at an early-stage business
• Highly Desirable
• Direct experience in the medical cannabis, pharmaceutical or regulated healthcare sector
• Familiarity with MHRA advertising rules for prescription-only medicines
• Experience building a marketing function from scratch or joining a business at a comparable growth stage
• Understanding of the UK medical cannabis patient journey and competitive landscape

Why Join Naturecan Clinic

This role offers something genuinely rare: the chance to own a marketing function at the early stages of a regulated healthcare business that is backed by an established international group. You will not be one of many marketing managers at a large company. You will be the person defining how this brand grows.

• Be the senior marketer at a fast-growing, digitally enabled healthcare clinic
• Build strategy and execution in a category with significant unmet patient demand
• Operate within an ambitious, commercially focused team with the backing of a 65+ country global brand
• Make a measurable impact on patient outcomes this is healthcare marketing that matters
• Real ownership, real accountability, real career trajectory

Benefits

• Competitive salary
• Private healthcare
• Death in service
• Flexible working / remote work
• 25 days holiday + bank holidays
• Opportunity to shape marketing at a high-growth international healthcare brand