Head of Marketing - Growth & Demand Lead (Hybrid)
Posted 16 days 20 hours ago by Certus Sales Recruitment
Location: Reading (Hybrid - 3 days office / 2 days remote)
Salary: £120,000 Package + Bens + Stock
Type: Full-time, permanent
Are you a commercial, hands on marketing leader with experience driving growth in B2B technology businesses? We're looking for a Head of Marketing to lead and scale our marketing function as we enter our next phase of expansion. This is an opportunity to join a high growth digital transformation and content management organisation supporting enterprise clients worldwide. With ambitious growth plans and private equity backing, we are looking for someone who thrives in a scale up environment and can take full ownership of brand, demand generation and pipeline delivery.
What you'll do- Own the end-to-end marketing strategy and execution
- Lead demand generation across multi channel campaigns (SEO, PPC, email, social, webinars, events, content/thought leadership)
- Manage and develop a small internal team and external agency partners
- Oversee performance marketing and determine optimal in house vs agency mix
- Work closely with sales and leadership to deliver qualified pipeline against agreed targets
- Operate efficiently with defined budgets and optimise spend for ROI
- Support GTM and content initiatives for high value enterprise sectors
- Proven experience scaling marketing in a B2B technology environment (ideally PE backed or growth phase)
- Strong digital and demand gen skillset - hands on and data led
- Experience managing marketing budgets in the range of £5k-£40k per month
- Deep familiarity with enterprise technology, cloud, modern workplace or information management solutions
- Commercial mindset with a track record of building pipeline and revenue influence
- Leadership experience - able to manage internal teams and agencies
- Entrepreneurial attitude - motivated by growth, ownership and long term value creation
- Influence and own the full marketing function
- Join a business scaling from £10m toward £20m revenue
- Work in a fast moving, innovation focused environment
- Opportunity to build, optimise and shape marketing direction
- Competitive package including growth linked stock options
- Hybrid role with 3 days per week in the Reading office (on university campus, parking available)
- Global business exposure with teams in the UK, India, US and Middle East