Head of Marketing - Drivers

About the Role:

Service Club is evolving into a knowledge and data intelligence company. Our platform, designed as a modular system with independent verticals (Academy, Jobs, and more), is interconnected through a shared intelligence layer, embodying principles of scalability, flexibility, and customer-centric design. As a Head of Marketing for drivers, you will be crucial in:

Key Responsibilities:

• Lead and own the whole driver acquisition marketing funnel, from awareness to conversion and retention.
• Design and execute high-impact, data-driven marketing campaigns across traditional and non-traditional channels.
• Generate high-quality driver leads while maximizing conversion rates and minimizing acquisition costs.
• Continuously test, analyze, and optimize campaigns to improve efficiency, performance, and ROI.
• Utilize diverse marketing channels, including job boards, social media, forums, rideshare hubs, WhatsApp, influencer partnerships, and in-app ads.
• Ensure a balance between creative innovation and commercial outcomes to support sustainable growth.
• Work cross-functionally with other teams (e.g., Sales, Operations, Tech) to align strategies and drive unified results.
• Track key performance metrics to guide decision-making and continuously refine marketing approaches.
• Identify and pursue new growth opportunities and acquisition tactics to stay competitive in the market.
• Champion a performance-driven marketing culture, fostering continuous improvement and agility.

Qualifications:

Growth & Acquisition

• Lead Generation - Proven ability to acquire and convert high volumes of quality leads
• Audience Segmentation - Experience in tailoring campaigns for diverse target groups
• Creative Mindset - Resourceful in leveraging low-cost, alternative channels to maximize marketing impact

Performance & Optimization

• Performance & ROI Focus - Skilled at building campaigns that deliver cost-effective, measurable results
• Analytical Acumen - Uses performance data to drive real-time decisions and continuous optimization
• Full-Funnel Digital Marketing - Deep knowledge of SEO, SEM, email, content, paid media, and CRO

Strategy & Execution

• Strategic Planning - Aligns marketing strategies with business goals, customer needs, and market trends
• Adaptability & Innovation - Thrives in fast-changing environments; tests new ideas, embraces feedback, and iterates quickly

Communication & Collaboration

• Exceptional Communication - Strong written and verbal messaging for B2B and field audiences
• Cross-Functional Collaboration - Works seamlessly with Sales, Operations, and Product teams to align efforts

What We Offer:

• International work environment - Join a diverse team of 15+ nationalities.
• Hybrid work: two days from the office, three days from home.
• Extra day off - Celebrate your birthday with a paid day off.
• Free coffee, tea, and drinks - Stay energized throughout the day.

At Service Club, talent comes first. We are committed to equal opportunity employment, regardless of race, color, religion, gender, sexual orientation, age, gender identity, or disability.

If you want to be part of a fast-growing company and leave your mark in the world of workforce mobility Apply now and help us build the future of the delivery tech ecosystem!