Head of Growth Marketing, UK

London, England, United Kingdom (Remote)

Want to challenge yourself at a purpose led scale up AND make a difference in the world? Come join the revolootion!

We are a leading eco friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2024, we've contributed over $18 million AUD to this mission. Basically, we're really good at making it easy to do good.

We operate scaling businesses in the UK, US, Canada and Australia. Our amazing team of 250+ people is based in Australia, the UK, the Philippines, China, and the US. Over the next 5 10 years, we're hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

You're the engine room of our UK growth, taking the wheel of our commercial performance to scale our DTC business. You'll blend data driven wizardry with creative strategy to ensure every pound we spend helps us get more toilets to people who need them.

As Head of Growth Marketing, you will:

• Own the UK acquisition strategy across the full funnel, ensuring high efficiency and delivery against commercial targets.
• Lead the UK strategy for conversion led creative and manage the relationship with our external creative agency.
• Own the UK DTC new customer forecast and the monthly performance budget allocation.
• Identify and scale new local channels and partnerships to drive incremental growth.
• Utilise BI tools and data science insights to build a rigorous view of channel effectiveness and incrementality.

You are a Leader in our Role Family and are expected to coach our values. As such you will be responsible for managing and developing direct reports - initially this will be a Creative Strategist and Partnerships & Influencer Manager.

In this role, we expect you to:

• Define and cascade clear monthly and quarterly acquisition and efficiency targets for the UK market.
• Design and execute the roadmap for UK specific growth initiatives and prioritise team work.
• Bridge the gap between the UK Brand team and Global Growth team, ensuring local needs are represented.
• Pivot budget and strategy based on real time performance data to drive incremental customer growth.

Metrics that matter:

• UK DTC Commercial Performance: Delivering on acquisition targets within budget to hit targeted payback periods.
• Creative Effectiveness: Monthly creative testing velocity aiming for a 5 10% improvement in CVR year on year.
• Team Performance & Engagement: Achievement of engagement scores and completion of performance rituals.

First off, as a certified B Corp, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we're in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly - that's why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper. Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn't be more proud of that.